Telehealth experienced a surge in usage when the pandemic first started, as about 70% of patients in the US opted to get healthcare advice this way, instead of visiting healthcare professionals in person. However, as the pandemic has been coming to an end, patients have started to visit their healthcare practitioners in person once again. In the last year, only around 25% of patients in the US decided to rely on telehealth. However, that is still a big number compared to the time before the pandemic, when only about 5% of patients opted for the service. As this industry continues to grow and evolve, it’s going to change too. Below are a few trends in the telehealth space in 2023. 

Aggregation

One of the trends that is set to happen in telehealth is a step toward platforms and tech that are more end-to-end. Currently, both patients and doctors have to rely on different tools and platforms to be able to communicate. Having an all in one platform will be beneficial to all parties involved, as the technology is going to become more user-friendly, effective, and seamless.

Management

Another change that’s going to be coming to the telehealth industry is an advancement in the management of chronic diseases. A big segment of the medical industry has been focusing on pharmaceutical solutions when it comes to managing various chronic illnesses for patients. Many of these chronic illnesses are more complicated and need more than a handful of pills as a treatment. It is important that telehealth evolves in this direction. There will be more sensors and wearable tech available that patients can use to help their doctors get a better idea of their conditions. This change will improve diagnosis and treatment. Another improvement in telehealth management is going to be the types of symptom management tools that will be available to help doctors and their patients navigate chronic illnesses much better.

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Usability

As is the case with most industries, the biggest change that’s going to be happening in the telehealth industry is going to be an increased effort to improve the usability of different telehealth solutions. There are going to be brand new tools and tech that doctors and patients will be able to take advantage of, which will end up revolutionizing healthcare in general. A lot of doctors and their patients got to experience the benefits of the improvements in telehealth technology, but these tools will have to be updated and improved to give the best results for all parties involved.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.