I read an interesting article in Friday’s NY Times about Anthony Scaramucci and his recent exchange with President Obama. I spent an hour or so with Mr. Scaramucci about a month ago at 5WPR and I was impressed with his background; as the NY Times states, “He did not grow up with a silver spoon in his mouth… he went to public school.”  He struck me as an ambitious entrepreneur and – admittedly – I really wanted him to hire us as his PR agency, and was quite disappointed when he didn’t.

During his recent exchange with President Obama, he said, “We have felt like a piñata. Maybe you don’t feel like you’re beating us with a stick but we certainly feel like we’ve been whacked with a stick.” Speaking of the “connection between Wall Street and Main Street,” he returned to his theme. “When are we going to stop whacking Wall Street like a piñata?” The self made Scaramucci mentioned his 43 employees how in New York City “a $50,000 employee will cost him $90,000, and that person will bring home only about $35,000.  Seems very disconnected, and that doesn’t encourage job growth.”

(The exchange can be viewed at: http://www.businessinsider.com/anthony-scaramucci-pals-around-with-president-obama-2010-9)

As a small business owner in New York, one who isn’t part of the Wall Street community, I share exactly his sentiments.  Why is it that there isn’t attention directed to people who create jobs and opportunity – the same people that can create jobs further down the line? Wouldn’t the government want to encourage entrepreneurs rather than tax and hamper them further? Obama’s answer, discussing the Top 25 hedge fund managers who brought home $1 Billion didn’t resonate with many entrepreneurs, like myself, who don’t make anywhere near $1 billion; and yes I aspire to do so, as do so many others.  Is that a bad thing – something we should discourage in our capitalist country?

I am frustrated with continued tax increases, the inability of businesses to get financing, and increased government intervention. I fail to understand how any small business owner in New York can’t feel the same way and applaud Scaramucci for letting President Obama know how he felt.  (Anthony – You still should have hired us!).

Wall Street, and all of the other industries which create jobs, is Main Street, and it does create opportunities for the entire U.S.

Ronn Torossian


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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.