One of the areas where we are seeing rapid growth is in the arena of search engine optimization (SEO) and online reputation management. As I recently noted in an article in PR Week, http://www.prweekus.com/the-importance-of-seo-in-pr/article/179865/with all of the talk regarding the changing nature of “traditional” Public Relations, I for one am surprised at how little attention is paid within the Public Relations field to online reputation management and SEO.
SEO determines rankings on Google and other search engines. For example, search for a term – any term – like jewelry, pizza, food, or what have you, and SEO affects what brand or store will come up. If its number 1 result, or its listed on page 1, it can change ones’ business. Similarly, online reputation management protects a company’s reputation online and ensure that negative feedback and slander are eliminated from high-ranking webpages.
By properly utilizing SEO, and using a local SEO agency as part of a strategic PR campaign, companies are able to impact the largest media outlet – Google. The problem here is that most companies just opt to go with “any old” SEO agency, rather than using an industry-focused SEO agency. For example, dental clinics should be using an agency such as The SEO Dentist – as they will know and understand your industry down to a T.
Major components of both PR & SEO involve content creation and, as such, SEO done properly has a long-term effect. It’s a very positive byproduct of a successful Public Relations campaign.
SEO is an area our PR agency is seeing tremendous growth in and, I predict, an area other PR firms will see growth in as well. As the nature of Digital Marketing and outreach is developing. More and more businesses are seeing the possibilities and the potential it can bring to their company. There are various ways that marketing online can be useful through SEO (organic) which is most common to PPC which isn’t as widely used due to it’s nature of cost. Having a look at John King for some tips and tricks could be the resource for you.