Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore. The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank, BNY Mellon, as well as retail day traders.
This quick adoption has, in turn, opened the doors for global adoption of various digital currencies, which has made thousands of companies in the blockchain industry surface.
Additionally, this surge in popularity and adoption has made it incredibly important for those companies in these industries to create their own effective communication strategies that grab the attention of target audiences and relevant media outlets.
However, the blockchain is quite complex, and while some reporters and journalists are familiar with the advantages and disadvantages of this new technology, others still have a lot to learn. That’s why it’s important for companies to have a personalized brand, media, and communication strategy that reaches out to target audiences.
Through public relations efforts, companies share information or news about themselves or their solutions to their target audiences in an organic manner, without paid messages or sponsorships.
With consumers constantly being bombarded with both digital and physical ads, it’s not always easy for businesses to cut through all that noise. However, with PR, companies get to have their story shared by journalists, TV presenters, and podcast hosts, and all of these messengers can help support businesses and their solutions.
This makes PR a very effective promotional tool for companies in the cryptocurrency industry, where most consumers tend to follow niche media outlets quite seriously. With a personalized communications and media strategy, companies can improve their audience’s understanding of how their solutions can have a positive impact on the world.
One of the key components of a brand’s communication strategy is defining the idea behind the company’s unique selling point (USP).
Identifying what a business has to offer that’s different or better than its competitors can allow a company to tell a very compelling story, and become a reliable and trusted source of information within its niche or industry.
To figure out their unique selling points, companies should conduct a media audit and identify the media coverage they’ve received. This will help them better understand how the public and media outlets perceive them.
Companies should also achieve a deep understanding of their target audiences and their pain points, and identify the ideal media outlets to target.
They should also create mission statements. This way, businesses can ensure that all their messaging is consistent and compelling. Companies should position themselves as industry experts that people can rely on.