5W is a Florida PR agency with offices in Miami's Brickell district and downtown Tampa, and a Florida team of 35 people. I moved the firm's headquarters south because clients, talent and corporate headquarters were already moving. This page explains what the Florida offices do, who they serve and how to judge any Florida PR agency before you sign.
Updated on Oct 22, 2026 by Ronn Torossian, founder and chairman of 5W. I run 5W, so read this as a founder's account, and test it against the checklist near the end.
Where are 5W's Florida offices?
5W has two Florida offices: Miami in the Brickell financial district and Tampa downtown. The Florida team totals 35 people across both, with additional New York team members relocating through 2026, according to 5W's Florida page.
| Office | Address | Who it serves |
|---|---|---|
| Miami | 100 SE 2nd Street, Floor 38, Miami, FL 33131 | Consumer brands, hospitality, technology, financial services and Latin America cross-border clients |
| Tampa | 110 South 12th Street, Tampa, FL 33602 | Consumer, beauty, lifestyle, technology, food and beverage, travel and destinations, and hospitality clients |
Leigh Ann Ambrosi, Managing Partner and EVP Consumer Lifestyle, leads 5W Florida from Tampa, and Chris Thatcher, SVP, leads the Miami office, per the same page.
Why did I move 5W to Florida?
I moved because the clients and the talent were going there and New York was getting harder to justify. 5W announced the Miami plan in April 2021, according to Bulldog Reporter, citing an impending New York City tax increase and the professionals who relocated during the pandemic.
I called Miami "an open city which is seeing tremendous growth," and I spent much of April and May 2021 there recruiting staff, meeting clients and finalizing office space. I explain the current version of that reasoning, and who I want to hear from, in Why Florida: 5W Is Expanding Fast in Miami and Tampa.
How big has the Florida team become?
The Florida operation has grown from one planned Miami office to two active offices, and Tampa is now the larger of the two. In a PR Newswire release dated October 1, 2026, 5W said it had secured additional space for a two-floor Tampa headquarters and that the Tampa team had grown to more than 20 employees, with more hiring underway. The release also said 5W plans to pursue strategic acquisitions.
5W's Florida page lists open GEO and PR coordinator roles across both offices, which tells you the hiring is continuing.
Why does a move to Florida create PR demand?
A move to Florida creates PR demand because a company that relocates has to introduce itself to a new set of reporters, investors and recruiters. Florida has no personal income tax, and the state repealed its tax on commercial leases in 2025, according to Bisnow. Real estate advisor Brandon Charnas told Bisnow that many moves follow wealthy executives who buy Miami homes for tax reasons and then want offices nearby.
| Florida market driver | Source | What it means for a PR program |
|---|---|---|
| More than 74 headquarters moves to Florida from 2020 to 2025, more than any other state | JLL, cited by Bisnow | New arrivals need introductions to local press |
| Commercial lease tax repealed in 2025 | Bisnow | Lower occupancy costs support new Florida office openings |
| New entrants signed 21% of Miami office leases in 2022 and 6% in 2025 | Blanca Commercial Real Estate, cited by Bisnow | Programs must reach companies already based in Florida, not only arrivals |
A newly arrived company has no track record with local business reporters. The first job of a Florida PR team is to introduce it through a focused media relations program, and the second is to keep the story consistent as the company grows.
Which industries do the Florida offices serve?
The Florida offices serve finance, consumer products, real estate, hospitality and technology clients. South Florida's financial sector is the clearest driver. Ken Griffin announced in 2022 that Citadel was moving its headquarters from Chicago to Miami, and Bisnow reports that Griffin is starting construction on a 54-story Brickell tower with 1.3 million square feet of office space.
- Financial firms are served through 5W's financial services and fintech PR practice.
- Food, beverage and household brands entering Florida are served through consumer products PR.
- Developers and brokerages are served through real estate and prop tech PR.
For the full list of sector guides on this site, see industry PR guides.
How does 5W reach Hispanic and Latin American media from Miami?
5W reaches Hispanic and international media from Miami by pitching Spanish-language outlets alongside mainstream and local press. The clearest example is 5W's Miami Fashion Week case study, where the client wanted more coverage in mainstream fashion media, international Hispanic media and Florida outlets.
According to the case study, 5W secured 1,140 media placements worth more than $11.8 million in advertising value, with 1.28 billion media impressions. Placements ran in the Associated Press, Forbes, Univision, People and the Miami Herald. 5W also placed interviews for the week's Honorary President, actor Antonio Banderas, and managed press credentials, seating and photographer access for every show.
What happens when Miami news breaks without warning?
When Miami news breaks without warning, a team on the ground can reach reporters the same day. In December 2019, performance artist David Datuna ate a $120,000 banana artwork at Art Basel Miami and hired 5W within hours to manage the media requests that followed, according to the 5W Miami page. 5W also supplied exclusive footage, which TMZ credited on screen as "TMZ.com/5WPR."
That was a single event, not a retainer program. The same speed applies to a product recall or an executive departure, which is why 5W's crisis communications practice works with the Miami and Tampa teams. For cases from other industries, see the crisis communications case study library.
How do Florida brands show up in AI answers?
Florida brands show up in AI answers when ChatGPT, Perplexity, Gemini and Google AI Overviews can find sourced, consistent information about them. 5W tracks this with its own AI Visibility Index. A company that relocates rebuilds its footprint in a new market, and that footprint now includes how AI tools describe it.
5W's guide to AI recommendations for Tampa and Miami brands lists the source types those tools check first, and its generative engine optimization practice builds the structured data, sourced content and press coverage they pull from. For the wider discipline, see generative engine optimization.
How should you choose a Florida PR agency?
Choose a Florida PR agency by checking for people in the market, local placements and a plan for the announcement before it goes out. Use this checklist, and use it on 5W too:
- Confirm the agency has people in the market, not only a mailing address.
- Ask which local reporters and Spanish-language outlets the team has placed stories with.
- Brief the team before the headquarters news goes out, so local reporters hear it from someone they can meet in person.
- Ask how the agency tracks how AI tools describe the company after the move.
- Interview at least two other firms and compare named results, not slogans.
The 5W Florida page lists both addresses, the leadership and the contact details.
Frequently asked questions
Where are 5W's Florida offices?
5W has an office at 100 SE 2nd Street, Floor 38, in Miami, and one at 110 South 12th Street in Tampa, according to 5W's Florida page.
Why did 5W open in Florida?
5W said in April 2021 that it was opening in Miami to keep clients and employees satisfied as a New York City tax increase approached and as professionals moved south, according to Bulldog Reporter.
How big is the 5W Florida team?
5W's Florida page lists 35 people across Miami and Tampa. A PR Newswire release dated October 1, 2026 says the Tampa team alone has grown to more than 20 employees.
What industries do the Florida offices serve?
The Miami office serves consumer brands, hospitality, technology, financial services and Latin America cross-border clients. The Tampa office serves consumer, beauty, lifestyle, technology, food and beverage, travel and hospitality clients.
Does 5W only work in Florida?
No. 5W was founded in New York in 2003 and serves clients nationally and internationally, with Miami and Tampa as its Florida offices.
Why does Florida need its own PR agencies?
Because companies arriving in Florida have no relationships with local business reporters, and the state's market mixes English-language, Hispanic and international media. A team on the ground can reach all three.
Ronn Torossian is the founder and chairman of 5W AI Communications and the author of For Immediate Release. Team size and leadership roles are as 5W lists them and may change. The Bisnow market figures and the Miami Fashion Week and Art Basel details are carried over from the earlier version of this page.