I built a company on the premise that the answer is the new ad — that the conversation happening inside ChatGPT, Claude, Gemini, and Perplexity is where buyers now decide.

Then I started asking: where do the executives who buy AI — the CMOs, the CFOs, the COOs — learn how AI works?

The answer was worse than I expected.

42%. 18×. Zero.

We scored 60 business schools across six dimensions of AI readiness. Three numbers define what we found:

42% require zero AI coursework. 18× — the gap between Stanford GSB and the median. Zero schools teach GEO.

The Full 60

Tier I: Stanford GSB 94.5 · MIT Sloan 92.0 · Wharton 90.5 · HBS 89.0 · Kellogg 86.5 · Chicago Booth 85.0 · Columbia 82.5

Tier II: Tsinghua SEM 81.0 · LBS 79.5 · INSEAD 78.0 · Yale SOM 77.0 · Haas 76.5 · Stern 75.5 · Ross 74.5 · Darden 74.0 · Fuqua 73.5 · Tuck 73.0 · Peking Guanghua 72.5 · IESE 72.0

Tier III: Anderson 71.5 · Tepper 71.0 · McCombs 70.5 · Oxford Saïd 70.0 · Cambridge Judge 69.5 · TAU Coller 69.0 · Marshall 68.5 · HKUST 68.0 · ISB 67.5 · Frankfurt 67.0 · NUS 66.5 · Rotman 66.0 · Kenan-Flagler 65.5 · Goizueta 65.0 · Technion 64.5 · Questrom 64.0 · Foster 63.5 · Scheller 63.0 · CEIBS 62.5 · IE 62.0 · HEC Paris 61.5 · Bocconi 61.0 · ETH Zurich 60.5 · KAIST 60.0 · IIM-A 59.5 · Desautels 59.0 · Reichman 58.5 · Ivey 58.0 · Olin 57.5 · Warwick 57.0 · NEOMA 56.5 · ASU Carey 56.0 · IIM-B 55.5 · Mannheim 55.0 · SJTU Antai 54.5 · Fudan 54.0 · IIM Lucknow 53.5 · Smeal 53.0 · ESADE 52.5 · NTU 52.0 · Schulich 51.5

Why This Matters to the Enterprise

The consulting firms advising on AI strategy recruit from MBA programs with a 12-point internal gap on AI readiness. The executive spending $200,000 on an MBA in 2026 deserves to know: does this program prepare me for the economy I'm entering, or the one that's already behind us?

The Clock

Business schools have two admission cycles. The schools that restructured will produce the executives who lead the AI era. The schools that didn't will produce the executives who report to them.

The data is at 5wpr.com/research/ai-business-school-index/.

Ronn Torossian is the founder and chairman of 5W AI Communications, the AI Communications Firm. He is the publisher of Everything-PR and the author of two best-selling editions of For Immediate Release.