It’s such a simple  concept that it’s a wonder no one thought of it before. But, regardless, it took a while for anyone to release an app like Jelly. Developed by Twitter co-founder Biz Stone, Jelly was recently released to the public on both the iOS, and Android platforms.

To use the app, people simply take a picture of an object, anything really, then blast it out to Twitter and Facebook contacts to ask what it is.  While it may seem like it doesn’t offer a brand too much to work with, Ronn Torossian said many major brands are already experimenting with the brand promotion possibilities of Jelly. And, the NY-based PR guru said, they are seeing some interesting results.

One of the pioneers of the commercial applications for Jelly is General Electric. In a brilliant PR move, GE opened their Jelly interactions by asking people about their favorite scientists. In a social media world where Tesla, Tyson, Edison, and others are everywhere the interaction blazed like wildfire. People LOVED talking about their scientific heroes.

In addition, brands such as Toms Shoes, and Travelocity have jumped into the Jelly jar. The latter has its famous Roaming Gnome answering travel questions about places, people and things posted on Jelly. An ingenious connection to reinforce its brand.

Even news media company CNBC is jumping on the Jelly bandwagon, albeit with dubious results to date.

The lesson here, Torossian says, is that the potential for conversation starters using Jelly is almost endless. You can start conversations, use your mascots to continue them, or simply keep people guessing – read, “interacting” – with no end in sight.

Nothing like a little bit of open ended conversation to promote your brand.

 

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.