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Brand PR

Ronn Torossian blogs on brand PR and insights on being a top 25 US public relations firm. As an author, and as a public relations guru, Ronn Torossian expresses upon life as a public relations entrepreneur, brand PR, and on being CEO of the public relations agency 5WPR.

Creative people love to tinker. It’s just in our DNA. Making something perfectly good even better, might  be the goal, but that doesn’t account for the compulsion. See, the truth behind the compulsion to tinker is that it’s not...
If you are hip to yoga fashion you may already be familiar with Lululemon. If not, you may have heard about it recently, and not for reasons the company would prefer. It seems that the founder of the company...
  One of the toughest things to do is start a successful small business, especially in a weak economy. The banks aren't lending as much as they used to, costs of production have gone up drastically, and while labor costs...
Some businesses could not care less if they have customers or they have fans. In the world of public relations, this can be a dangerously myopic approach to communication. While most business will always have more customers than fans,...
Three reasons to publish an eBook by Ronn Torossian for Ronn's Official Website 07/11/13 Today, eBooks are all the rage among Internet “information” entrepreneurs. Where, a few short years ago videos, seminar programs and pay websites dominated the market, that percentage...
So in his 1st interview since finding out Kristen Stewart had cheated on him, Robert Pattinson conducted an interview.  He appeared with Jon Stewart on "The Daily Show” - and said: “My biggest problem in my life is that...
Michael Phelps announced today he will appear on a reality TV show – airing on The Golf Channel, the 2013 season of The Haney Project, in which Tiger Woods' former coach will help him improve his golf game. Appearing...
As was featured tonight on CBS’ The Insider, Ronn Torossian on Olympic marketing: From Bruce Jenner to Mary Lou Retton, Carl Lewis to Mark Spitz, there are American Olympic stars who have cashed in from the Olympics – although it...
In the latest case of WOW do I love my job, the “Man Aisle” was the brainchild of the 5WPR Westside Market account team and CEO, George Zoitas and COO, Ian Joskowitz of Westside Market NYC. Westside Market NYC is...
With the price of success often comes a loss of privacy – and it’s something which high profile people, whether celebrities or business executives have to understand and deal with. In today’s uber-hyper media world, family members are also...

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