Entrepreneur

Ronn Torossian blogs on being an entrepreneur in public relations and on life as a public relations agency leader. Ronn Torossian, 5WPR CEO, discusses public relations agency success and how to become a top 25 US public relations firm entrepreneur.

December in the Public Relations industry always proves to be one of the craziest months of the year, and this month has proven to meet the bill.  Haven’t had one single evening where I was home for dinner, and...
For me, like any other entrepreneur out there – a day like thanksgiving is an annual reflection of any other day in our lives. I started my PR agency some eight years ago and I am so very thankful...
Many people believe that leadership can only be practiced in the workforce by senior management. According to a recent World Leadership Survey, people all over the world believe the best way to learn about good leadership is to examine...
In recent weeks there has been a multitude of PR firm acquisitions by multinational Public Relations conglomerates.  This excitement and investment stems from the continued PR growth opportunities that exist, largely, due to increased demand of services by businesses...
In Saturday's NY Times, a great article titled “We got a mention – now lets panic” (at: http://www.nytimes.com/2010/10/03/business/03proto.html?src=busln) spoke of a few young entrepreneurs who got a mention in Oprah magazine and, as a direct result, saw their company website...
Wow! What a day – exhausting and exhilarating. Hour after hour, day after day – PR –non-stop fun & draining at the same time. And they call it work? •     6:00 AM – Did the loop on my bike in...
The Labor Day weekend sealed the last of a series of economic data released to the public over the course of the past month and a half. Almost instantly, it seemed to have a negative impact on people’s emotions...
As an entrepreneur who owns a PR agency, I believe in the power of reading, and wasn’t surprised last week when Amazon’s Kindle book sales surpassed print books’ for the first time. Information is always being changed and updated,...
This week we were informed by Ben Bernanke that Friday’s report will show the June unemployment rate is once again on the rise. Naturally this points out that there are new laid-off employees or new jobseekers, who failed to...
I simply cannot understand why companies spend so little on Public Relations: -A recent client who spent $1 Million on advertising over a short term period complained constantly about the $20K they spent with us over a 2 month period…...

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