Despite the recent order of more F-35s Lockheed Martin knows the days of fighter jets controlling the skies won’t last forever. The future of airborne war is increasingly trending toward unmanned aircraft. That means the venerated builder of the A-10, C-130, F-2, F-16, and Black Hawk helicopter, among others, is looking to make its mark in another field.
Recent reports say Lockheed Martin is investing heavily in research and development to produce the next generation of satellite technology. In a release, L-M said it … READ MORE »
Denver, Colorado’s beautiful capital city, has the distinction of being named as one of Forbes’ fastest growing cities in the entire United States. The list consists of just 10 cities in total. Other cities on the list were in states such as California and Texas.
It’s no big surprise at all that the Mile High City has been placed in this illustrious and esteemed category. Many factors contribute to Denver’s placement on Forbes’ list. In 2014, the city surpassed its yearly oil production record, impressively … READ MORE »
In February 2013, cloud-storage guru and founder of the now defunct MegaUpload Kim Dotcom began dropping hints that his new venture, Mega, was destined to be much more than a successor to MegaUpload. He said that in the coming years, the new company would expand to include, among other things, video, chat and calling services.
After Megaupload was shutdown as a result of the United States reporting Dotcom’s alleged copyright infringement to other countries, he decided to strategically locate his new … READ MORE »
There’s no doubt that technology is both the blessing and the curse of modern life – and modern consumer PR. Ronn Torossian says the latest brand to learn this lesson the hard way is Home Depot. The home improvement giant certainly benefits from allowing customers to pay with plastic, as do most retailers. But the company has released a statement saying as many as 56 million payment cards “may have been” compromised due to a “massive cyber breach” of the businesses’ payment … READ MORE »
Department store, Target, has been having a pretty rough 2014 to date. Soon after having to report that millions of customers’ data may have been put at risk, the company had to come back recently and admit that the breach may have impacted tens of millions more than originally thought.
Creative people love to tinker. It’s just in our DNA. Making something perfectly good even better, might be the goal, but that doesn’t account for the compulsion. See, the truth behind the compulsion to tinker is that it’s not always about making something better. It’s about making something different. And that usually doesn’t mean better.
Here’s the thing. When you set out to make something better, you should have a specific goal in mind. A problem you are trying to fix, or a shortcoming … READ MORE »
How online courses are changing post-graduate schooling
During the late 1990s, and early 2000s, the education marketplace saw a huge uptick in online schools for trades, Bachelors, and Masters degrees. It was easy to see why these opportunities grew so popular. Mostly offered by for profit online universities, the programs were profit driven. That means they were streamlined, easy to use, and focused on customer satisfaction.
They were also convenient. Busy executives, or aspiring business professionals could get their MBAs on their own schedule … READ MORE »
Coffee company Considering Brand Expansion
Starbucks has always offered edible items such as desserts, cookies, and other sweet treats. But the Seattle based coffee company is now talking about expanding into offering food items. While some food, and beverage PR watchdogs have said the move “only makes sense”, others have expressed concerns that Starbucks is expanding beyond its simple format, and menu, thus inviting more trouble than the move might be worth.
In this article Ronn Torossian, founder and CEO … READ MORE »
Ronn Torossian considers the evolution of the Colonel
When Kentucky Fried Chicken was founded in a converted Shell gas station in 1930, there was no mistaking what it was all about; southern comfort food in the Kentucky heartland. But it wasn’t until the late 1950’s that The Colonel introduced his “finger lickin’ good” chicken in its signature bucket. At that moment, though, an iconic brand was born.
Families loved Kentucky Friend and the store franchised across the nation and, later, across the world. … READ MORE »
Recently a world-renowned pasta company – who shall remain nameless, just in case they eventually fix this – decided to draw a line in the sand. Check that, they picked up a handful of sand and threw it in the eyes of some of their customers.
Now, saying you support something that may not be popular is one thing. But saying an entire group of people should … READ MORE »
“PR is a mix of journalism, psychology, and lawyering - it’s an ever-changing and always interesting landscape.”
Ronn Torossian, CEO of 5WPR
"In the long run it's the daily actions of a brand that determines its overall image."
Ronn Torossian, CEO of 5WPR
"Talk isn't cheap - it's undervalued."
Ronn Torossian, CEO of 5WPR
"A company that knows itself can capitalize on its strengths and see competitive advantages where other might see weaknesses."Ronn Torossian, CEO of 5WPR
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Ronn is the CEO of 5WPR and author of best selling PR book, For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations, and a regular contributor to Fox News, Huffington Post, Business Insider, Insights Wired, Everything-PR and more.