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Ronn Torossian heads a top 25 US public relations firm, and offers insights and ideas on successful public relations news, strategies, and goals.. Entrepreneur Ronn Torossian blogs on news, and on life as CEO of 5WPR, a dynamic public relations agency.

Every PR message, from any industry can be improved. If you want people to think positively about your restaurant, then you need to give them a reason to hold onto a positive opinion about you. Of course, achieving this...
The filmmakers behind the recently released children’s movie, Peter Rabbit, had a pretty good weekend. The film was number two at the box office, just behind Fifty Shades Freed. Then, as it often does, the other shoe dropped. If you...
  If you work in an office or at a desk, you know that sometimes the days are long and likely there have been more than one or two days recently when you didn’t leave for lunch, maybe only getting...
  It should not come as a surprise to any organization, charitable or otherwise, that a scandal about the leaders, especially how they have used funds inappropriately, can have a powerfully negative impact on the organization. If people feel their...
But never getting to the answer isn’t. Asking for help is also a sign of strength rather than weakness. Do you show that in your choices as a leader? Most people don’t want to ask for help or to...
The Winter Olympics kicked off in Pyeongchang this week, and there’s no doubt the world was watching… for a lot of different reasons. But, looking into the stands, there was a definite disparity. Relatively few Americans made the trip. Travel...
Super Bowl. It’s generally considered the single most important TV-viewing night in the year. Tens of millions of people tune in, and everyone is talking about it for days or weeks after the “greatest event in American sports.” So,...
He was once one of the most trusted names in nightly news, and now Dan Rather is set to make a comeback. Even as the public’s trust of the media is flagging, Rather believes he still has a voice...
  They say you can’t go home again, but they also say you can never get too much of a good thing. Find the middle ground between those two maxims, and you may get a hint of what Katie Couric...
The future of streaming is now, and everyone is trying to figure out a way to cash in. One of the biggest movers and shakers in the market is Amazon. Bezos’ Prime service started out as discounted shipping and...

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