PR Agency

Ronn Torossian is CEO of 5WPR, a top 25 US PR agency. Ronn Torossian offers insights, ideas, and game plans for managing public relations effectively. Ronn Torossian blogs on owning a PR agency, and offers insights on successful public relations and PR agency management.

The world of healthcare marketing and public relations is a vast one. If you work for a medical practice or hospital, for a couple examples, strong marketing and public relations techniques can help you establish your specific brand and...
Front page news in Europe is that Former Metropolitan Police chief Sir Paul Stephenson has joined a crisis PR agency. Stephenson resigned following allegations of his police force being involved with alleged phone taps with The News of the...
If NY Knick rookie phenomenon Jeremy Lin is the real deal on the court, expect him to be the most popular athlete marketer off-the court for many years to come.  This young man will be the face of the...
1.  I was interviewed extensively by the media the past few days on the crisis PR effect of the tragic shootings in Colorado at the Batman movie. Feature segment on The Insider yesterday: http://www.youtube.com/watch?v=JaRo8WrjcH0 I believe while we will see...
This is a book excerpt from “For Immediate Release: Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations” by Ronn Torossian of 5WPR. Part 1 of 2: We launched a PR campaign for baby products company Born- Free to...
On the day of the Colorado shooting massacre, a certain advocate for firearms rights tweeted what could possibly be called the most misunderstood, and worst timed tweet in the history of social media. The world had just learned of...
Who is Greg Smith, and why do we care? He was an employee who quit Goldman Sachs in a public way and posted it in a New York Times op-ed. The better question is why should we care? After...
As the media industry continues to shift, the world of Public Relations is moving as well. Digital communication, the nearly universal use of the Internet, and the fast-growing dedication to social media and podcasting as news consumption venues are...
Every year, PR agencies wait for The Holmes Report to issue their annual report card, a profile on the leading public relations consulting firms in the US, Europe and Asia. It is written by “Editor Paul Holmes, based on...
The Public Relations industry - which everyone loves to hate - has this week elevated itself to mass media whipping more so than usual, Including by USA Today and a slew of others Burson-Marsteller, one of the largest PR firms in the...

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