marketing

Marketing is a fluid industry. This can present a challenge for some professionals who solely rely on their school education to guide them. And while a higher education that’s focused on marketing and/or business is valuable, there are plenty of ways that a marketing professional can stay sharp, so to speak.

Why is formal education not enough? It’s not to say that it isn’t enough, per se. But in an industry that’s very much at the mercy of consumer trends and technology, it can be easy to find yourself behind a curve quicker than one might initially think.

This constant need to stay on top of news and trends can be overwhelming, and it’s certainly not for everyone. But a dedicated marketing professional will have a thirst for knowledge, as this only serves to help them further their careers and find more success.

So what are some ways a marketing professional can stay sharp? Luckily, there are plenty of ways to do this that aren’t overly taxing or costly.

Put the Internet to Work

The internet is vast in the amount of information that can be mined, but marketing professionals can make the task of staying abreast of the headlines a bit easier. By turning on services such as Google Alerts, someone interested in “marketing trends”, for example, can be notified whenever a new piece of news hits the wires.

Setting up these Google Alerts can save marketing professionals time in the form of getting timely news delivered to them, rather than having to go in search of it.

Of course, doing periodic searches for relevant terms such as “marketing trends”, “marketing news”, or “business news” is another way to stay in touch with the news, albeit a bit more of a hands-on approach.

Sign Up for Industry Email Newsletters

Another easy way to stay in touch with the industry is to sign up for relevant industry email newsletters. Email is becoming an increasingly popular way for consumers and professionals alike to receive their news.

And it makes sense, after all. Receiving news in email means that users don’t have to leave their inbox, where they likely already spend a large amount of time. This saves time and energy.

Several outlets now have their own email products. Digiday and Axios both have dedicated marketing and media focused email products that are sent out weekly. In addition, other options such as Morning Brew and Quartz provide daily news headlines from around the world as well as focused on business.

Sending emails is a great option for busy professionals who don’t have the time to sift through endless news headlines that aren’t relevant to their needs. It can take some trial and error to find the right fit for which emails will serve your needs best, but luckily there are several products available for even the most discerning professionals.

Fill Your Commute with Podcasts

Podcasts are another option for staying on top of the news. Again, just as with email newsletters, podcasts are a medium that’s easily consumed passively. Many users will listen to podcasts during their commutes, which provides an opportunity for uninterrupted listening.

Some of the same outlets that offer email products also offer podcasts on business and marketing topics. The options are endless here. And again, it will take some time to make the right podcast selections for your needs, but they can be invaluable for ongoing education and knowing what direction the industry is headed in.

Marketing professionals are tasked with knowing consumer trends and how to adjust a businesses’ marketing strategy accordingly. Using these easily accessible ways to keep up with the news will help any professional continue to excel in their field.

5WPR CEO Ronn Torossian

Ronn Torossian

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.