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Holiday marketing strategies for wineries

December 2, 2022

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With people getting into the holiday spirit, everyone would enjoy a glass of wine. The wine could be for themselves, or a present for others. The sale of wine starts to increase during the Thanksgiving celebration and continues till New Year. Attracting the attention of consumers during this season is challenging as there are plenty of options in stores. Wineries should take advantage of this time to boost wine sales. Although people shop online, there are always last-minute shoppers. Given below are tips that would help to increase wine sales during the holiday season.

Prepare holiday-themed gift sets and packaging

Christmas-themed gift sets and wrappings would help to boost sales during the holiday season as that would set a brand apart from its competitors. Customized wine gift baskets are a great way to attract customers. The basket can be a decorative metal basket or even a pail. Snacks such as cured meat, cheeses, and crackers can also be used with the wine. Accessories such as cheese boards, corkscrews, and wine books can also make a gift basket stand out. Craft paper can be used to wrap the bottles and a personal message can be used. Gift cards with personalized messages can also be used in the basket. A miniature collection of different wines is also a good idea.

Offers on shipping

Reduced or free shipping costs are a great way to attract customers. A lot of people think twice before making a purchase as they are deterred by shipping costs. A minimum order amount can be set for free shipping or free shipping can also be offered on select items. A lot of businesses will offer this to customers. So it is better to remain competitive. These offers may be made available earlier to customers. Customers often add a lot to their cart just to get free shipping.

Use social media platforms

Social media platforms are very effective in promoting wines and other gift packs. Wine influencers have already shown their love for wine on TikTok. Wineries have also started building a following on TikTok. For instance, Wente vineyards, which is known for its sustainable ways of making wine host online tastings with which the customers can connect straight with Amazon Alexa. A campaign can also be created around the holiday season, digital coupons can also help in promoting wines. A video can also be distributed across social media channels. The video can be as simple as the staff of a winery singing a holiday song.

Offer samples of drinks and food

At retail stores that stock wines, party foods that pair well with wines such as cheese balls and other appetizers can also be offered. The product should also be displayed next to the sample for easy sales. Providing recipes that use wine and selling pre-packaged mixes of those recipes can also be helpful. Holiday cocktail recipes can also be offered. A tasting booth at stores will also help to sell more wines.