In February 2013, cloud-storage guru and founder of the now defunct MegaUpload Kim Dotcom began dropping hints that his new venture, Mega, was destined to be much more than a successor to MegaUpload. He said that in the coming...
With few exceptions, successful PR campaigns aren't the result of dumb luck. A PR effort that achieves its objectives is almost always the result of careful planning and savvy execution. If you take the time to lay the groundwork,...
Ronn Torossian shares several key strategies - to help increase your brands value this Holiday Season.
The holidays are upon us, and everyone is thinking about ANYTHING but work. While those who actually succeed are hard at work trying to...
Innovation can be a great way to get noticed and advance your career. But “new” for the sake of “new” may not bring you the success you are hoping for. Sometimes, innovation needs to be more subtle, more invested...
In October, 2014, Google released its newest Apple iOS app, "Primer." Here is a brief introduction to the app, and why rookie marketing professionals should use it.
What is Google Primer?
Google realized that not all first-time marketers know the ins...
Walt Disney world is tearing down another classic attraction and replacing it with a fancy new one for a new generation. Which story will they be telling? Well, if you guessed “Frozen,” you’re getting very warm. Ronn Torossian has...
The biggest success in the world of streaming entertainment is now poised to expand even further. Netflix, the world’s largest subscription service, will soon be offering its programming in six European nations, including Germany and France. The company established...
When you can’t compete on quality or product, you find yourself in a difficult position. Sure, there’s always service and price, but, when you have at least one major competitor in exactly the same boat, someone is bound to...
Spoiler alert! What you are about to read may not answer all of your questions about effective entertainment PR, but it will tackle one of the most pressing challenges entertainment marketing professionals are having to address in today’s Incessant...
Public Relations is For Everyone
One of the key methods of maintaining a successful image for your business or personal pursuits is to have a decent grasp of how Public Relations work. Managing Public Relations is an important facet of...
