Brand transparency is about how a brand shows itself to be authentic regarding public interactions.
It also indicates how a brand shows itself to be accessible to internal and external stakeholders.
The digital revolution has played a major role in creating...
Design determines the first impression of an acquaintance with a brand. Great design effectively instills brand passion.
When consumers look at, use, and share well-designed products, it leads to happy associations with the product or brand.
Designs give products...
Using Twitter for business might sound odd to some, but it’s not that strange. That’s because the platform is one of the most influential social media channels, and can thus help brands reach audiences. However, the biggest problem that...
While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve.
If the company has made the decision that it needs to develop a...
One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. Not only do these virtual events benefit the organizers by...
Recently, a car dealership from a small town in Minnesota, which was known among the locals for its interesting commercials, ended up receiving some help for its latest TV ad. The help came directly from the writers of HBO’s...
If customers think that they are getting value for their money, they will remain loyal to a company. Brands have to communicate their benefits and relevance in these changed times.
Nowadays it is unimaginable to make purchase decisions without brands...
Public relations efforts are crucial for new businesses that are looking to get serious about grabbing the attention of customers and other industry professionals.
Unfortunately, most of the time, new businesses tend to avoid investing in PR because they believe...
Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing strategy like this will address social responsibility and influence the purchasing decisions of customers.
In...
Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A very popular example of user-generated content dates back to 2005, when two people in lab...
