No matter how great a solution that a company has created might be for the customers, if those customers don't perceive the company in a desirable manner, the company will almost certainly end up struggling to generate new customers....
Print may be waning but beauty publicists have a lot of options to use to grow awareness of beauty brands.
The realm of PR is changing.
It has moved on from being mainly media relations to include a broader...
Many companies have been trying to personalize the content they create for the target audience as much as possible, since that's common advice they get and is supposed to be one of the best ways to really engage with...
Lifestyle branding is a term that refers to a company's ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a...
Brands that aim at efficiency in retail should provide convenience in all areas of the business. Convenience is a complete experience. For brands, retail has become the most challenging channel to improve and maintain.
Consumer behavior is changing but...
It's not always easy for companies to stay on top of the ever-evolving social media trends and social media platform features.
That's especially true for Instagram, which is a platform that has drastically changed since it first became popular with...
Nike has become more popular than ever.
At the mention of its name, ‘Just do it’ comes to mind together with the swoosh logo, and the company’s endorsements by athletes.
What makes the brand so special? Each of their marketing campaigns...
It is important to develop key messages that are clear, credible, useful, and believable.
Typically these messages will be built around the answers to three questions: What happened? What is being done about it? And what has been learned? The...
Healthcare PR is the use of communication tools, such as social media accounts, press releases, and traditional media pieces, to spread a message related to public health management or medicine.
Digital PR has breathed new life into the healthcare industry...
Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints.
To do that, it’s best to use visual content marketing strategies alongside...
