With midterm elections looming, the folks at Facebook are still desperately trying to reverse a cataclysmic loss of consumer trust thanks to a massive privacy scandal that revealed a myriad of issues with the social media giant. Along those...
There are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations. Additionally, there are plenty of ways that an ICO can be promoted...
With some counties and countries facing and dreaded “second wave” of coronavirus outbreaks, while some of us are still fighting the first one, it can feel like this pandemic will never end. But there will come a day when...
Before making an online purchase, most people tend to look at the reviews first. As they can’t touch the product that they’re looking to buy and are not entirely familiar with the business, they are taking a risk by...
Some stories making the rounds regarding Public Relations:
I recently visited Atlantic City and have to say it’s truly an awfully unattractive, gross city. While Atlantic City’s marketing alliance has apparently hired the world’s largest Public Relations Firm to “help...
The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The eternal battle for attention, for a way to stand out,...
Given how consumers are becoming more digital and are demanding more authentic relationships with the brands they love, the value of social media for C-level executives has never been important. From elevating their personal brands to cultivating business relationships...
After Walt Disney released the movie “Aladdin” in 1992, it became the highest-grossing film of the year thanks, in part, to its hit song, “A Whole New World.” A line from the song pretty much summarizes the current marketing...
A celebrity spokesperson could be just what you need to get your product in front of the right audience and boost your branding efforts. However, like anything else, there are pros and cons to weigh before you choose a...
Some random musings after a brutally hot NYC summer weekend:
· So, I went to see “Salt” this weekend and as much as I enjoyed watching Angelina Jolie, I found it to be an utterly unbelievable movie. Yet, I cant...
