Components of Asian culture have spread to North American markets, particularly anime and manga cartoons. Anime streaming sites like Crunchyroll have over two million subscribers and over 45 million registered users. Anime has changed from niche to normalized and...
A celebrity spokesperson could be just what you need to get your product in front of the right audience and boost your branding efforts. However, like anything else, there are pros and cons to weigh before you choose a...
With midterm elections looming, the folks at Facebook are still desperately trying to reverse a cataclysmic loss of consumer trust thanks to a massive privacy scandal that revealed a myriad of issues with the social media giant. Along those...
There are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations. Additionally, there are plenty of ways that an ICO can be promoted...
Facebook stock has plummeted since its IPO, and the company is in the midst of a public relations nightmare. From minute 1 of a delayed launch with Nasdaq’s technical problems to the lawsuits swirling around, Facebook is entering a...
The CEO of 5WPR Ronn Torossian wants to ask you; can this revolutionary idea disturb the $55 billion dollar cosmetics industry and Beauty Public Relations as we know it? Grace Choi, a graduate of Harvard Business School, thought of...
It happens to even the best, most well-known brands. A simple social media missive gone wrong can be enough to ignite an explosive chain reaction of negativity and poor public perception. For a brand that was only seeking to...
Influencer marketing seems to be all the rage among brands today, and for good reason. Influencers are aptly named because they have exactly that: influence over consumer decisions. In an environment in which consumers have low levels of trust,...
Owning a public relations firm, I know the importance of capturing attention. Received an email today from Alan Zoldan of A2Z MicroMarketing which captured my attention and so wanted to share parts of it.
Subject: In about 2.7 seconds, you’re...
Public Relations is an industry from which it is not easy to determine an exact ROI from – and there’s many a PR Agency in 2015 that works strictly in media relations (which can be measured) - many like...
