According to recent reports, there are about three and a half billion Google searches being made every single day.
In fact, over 80 percent of people who use it tend to use Google at least three times every day,...
Sports PR helps promote teams, players, and organizations through different channels of communication.
PR professionals can show the reputation of an athlete or team in a positive light. PR is all about managing relationships.
In the sports industry, athletes and teams...
Nike has become more popular than ever.
At the mention of its name, ‘Just do it’ comes to mind together with the swoosh logo, and the company’s endorsements by athletes.
What makes the brand so special? Each of their marketing campaigns...
Just a few years ago, pop-up ads were only seen as junk or spam by most consumers, but since then, many companies decided to improve their pop-up ad efforts to get more users to respond to their ads.
These days,...
The biggest factor that drives the most sales for companies is word-of-mouth marketing. It's essentially free advertising in the form of positive recommendations and reviews from consumers to other people they know.
The digital equivalent of word-of-mouth marketing is...
One of the main goals of every company is to reach and be discovered by its target audience. Yet if a business isn't utilizing PR and marketing strategies, that's easier said than done.
That's especially true for niche companies that...
Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray.
Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new...
In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what...
Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints.
To do that, it’s best to use visual content marketing strategies alongside...
According to a recent survey, most companies tend to have about 30 market competitors, and it’s important for businesses to know who theirs are.
Every business has its competitors, and knowing one’s competitors is essential for product, service, and...
