Business

Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints. To do that, it’s best to use visual content marketing strategies alongside...

In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what...

Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray. Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new...

One of the main goals of every company is to reach and be discovered by its target audience. Yet if a business isn't utilizing PR and marketing strategies, that's easier said than done. That's especially true for niche companies that...

The biggest factor that drives the most sales for companies is word-of-mouth marketing. It's essentially free advertising in the form of positive recommendations and reviews from consumers to other people they know. The digital equivalent of word-of-mouth marketing is...

Just a few years ago, pop-up ads were only seen as junk or spam by most consumers, but since then, many companies decided to improve their pop-up ad efforts to get more users to respond to their ads. These days,...

Personalizing content marketing efforts is a crucial task for any business. Companies that are looking to improve their conversion rates should be focusing on personalizing their content marketing. This is because about 90% of consumers find personalization in marketing appealing. The...

Product content, in general, is information that a business provides about its products and services. It includes imagery, text, and other relevant information. When people buy online and cannot physically see or touch products, powerful product content impacts purchase decisions....

Nike has become more popular than ever. At the mention of its name, ‘Just do it’ comes to mind together with the swoosh logo, and the company’s endorsements by athletes. What makes the brand so special? Each of their marketing campaigns...

Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore. The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank,...