These days, changes in the market of any industry are practically unavoidable - between brand new innovations, new competitors, and even economic downturns. If a company is in trouble, it can always benefit from new information about the market,...
Recently, a car dealership from a small town in Minnesota, which was known among the locals for its interesting commercials, ended up receiving some help for its latest TV ad. The help came directly from the writers of HBO’s...
If customers think that they are getting value for their money, they will remain loyal to a company. Brands have to communicate their benefits and relevance in these changed times.
Nowadays it is unimaginable to make purchase decisions without brands...
When it comes to reaching customers directly, marketers can utilize plenty of different strategies effectively. However, there are some tried and true options that practically any B2C business can utilize and achieve certain levels of success with.
Paid Advertising
One of...
Public relations efforts are crucial for new businesses that are looking to get serious about grabbing the attention of customers and other industry professionals.
Unfortunately, most of the time, new businesses tend to avoid investing in PR because they believe...
When it comes to influencing a customer’s purchasing decision, these days, the latest driver has been customer experience instead of product or price, as it used to be just a few years ago. According to research, companies that focus...
After the pandemic, working from home will remain in some form. However, the idea behind a lot of trendy workplaces is that when people interact, they innovate. What happens to that idea when people shift towards working from home?
Companies...
Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing strategy like this will address social responsibility and influence the purchasing decisions of customers.
In...
The fintech industry has been increasing in popularity, and according to recent reports, there are over 5000 startups in the field in the US alone, with the figures continuing to grow. Additionally, according to reports, this industry has managed...
Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A very popular example of user-generated content dates back to 2005, when two people in lab...
