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Ronn Torossian heads a top 25 US public relations firm, and offers insights and ideas on successful public relations news, strategies, and goals.. Entrepreneur Ronn Torossian blogs on news, and on life as CEO of 5WPR, a dynamic public relations agency.

It seems like every article on Detroit lately has to mention how lousy the city is. Terms like “America’s Baghdad” and the “nation’s poorest” punctuate most business stories concerning Super Bowl XL’s host. It’s a shame, since Detroit leadership...
1.  I was interviewed extensively by the media the past few days on the crisis PR effect of the tragic shootings in Colorado at the Batman movie. Feature segment on The Insider yesterday: http://www.youtube.com/watch?v=JaRo8WrjcH0 I believe while we will see...
The NFL draft is upon us with lots of decisions to be made by players and teams. A lot of fans are trying to predict what is going to happen but sometimes it's just not possible. Many of you...
It has been a personally rewarding experience to watch the brightest and most ambitious young leaders and future PR pros from across the country interview for internships at 5WPR. So many of these kids are hungry and ready to...
  If you work in an office or at a desk, you know that sometimes the days are long and likely there have been more than one or two days recently when you didn’t leave for lunch, maybe only getting...
law public relations

How to Change a Law

Back in February, the public affairs team at the Police Federation of England and Wales launched its “Protect the Protectors” campaign, designed to raise awareness of rising assault rates targeting emergency service workers and force a government response. They...
Who is Greg Smith, and why do we care? He was an employee who quit Goldman Sachs in a public way and posted it in a New York Times op-ed. The better question is why should we care? After...
There are a lot of ways to get around these days: personal cars, public transit, ride-sharing, traditional cabs, bikes, skateboards and, increasingly, electric scooters. These convenient and relatively inexpensive transportation options...
More than a month ago Greg Smith slammed Goldman Sachs in his high-profile public resignation letter. Since then its been continual crisis management for the investment firm.  The job of their crisis PR team wont be getting easier anytime...
Denver, Colorado's beautiful capital city, has the distinction of being named as one of Forbes' fastest growing cities in the entire United States. The list consists of just 10 cities in total. Other cities on the list were in...

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