After spending 20 plus years in the Public Relations industry, it is always nice to sit back and reflect on the decisions that got me to where I am. This insight is very valuable to those beginning a career...
Public relations success comes in many forms and there are literally endless opportunities and approaches to achieve this success. But for every “best” way for you to attack a PR challenge, there are several wrong ways and all of them affect...
Cable network, Animal Planet, may have found a winner with its Treehouse Masters program. While not – at all – about animals, the show is interesting and offers a broad appeal. The producers also know how to work the...
Social media has changed public relations as much as it has every other form of marketing. One example of this shift is in the funny, often pointless, but also powerful potential of the MEME.
Memes are designed to convey immediate...
There’s no doubt about it anymore. Social media is changing the game of public relations. Forget about one or two major mass media outlets, now the world is a hybrid of social interaction, advertising and public relations. The lines...
A grieving father made the news recently for a horribly insulting reason. It seems the man’s daughter was killed in a car crash. The teenager’s death was incredibly difficult for her loving dad, but what happened just the other...
Consumers today don’t want to know “if” your company offers something. They want to know “how easy” that service is for them to use.
Not too long ago, to get the full story on a new car, you had to...
Creative people love to tinker. It’s just in our DNA. Making something perfectly good even better, might be the goal, but that doesn’t account for the compulsion. See, the truth behind the compulsion to tinker is that it’s not...
They say that imitation is the sincerest form of flattery. But in the realm of ideas, “imitation” can cross over into something “indictable”, fairly quickly. Particularly when the object of your imitation is unaware of your intentions, or actions....
The holiday season is undoubtedly the most vigorous time of the year for package delivery companies such as USPS, FedEx ,and UPS. Nearly every year, the media runs a story about shipping times, and how much of a load...
