This is a book excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian, and is available at:
http://www.barnesandnoble.com/w/for-immediate-release-ronn-torossian/1102047620
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Times have changed drastically. When people ask me...
The following is a book excerpt from
"For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations “ by Ronn Torossian and can be purchased at http://www.barnesandnoble.com/w/for-immediate-release-ronn-torossian/1102047620
As a watch collector, I’m tuned into the world of...
Two interesting tidbits in the media which I wanted to share:
Born and bred in NYC, real estate and space has always been of interest, and the media’s portrayal of NYC apartments is always “interesting.” An interesting quote from the...
Amongst the holding company owners, one of my favorite people, both personally and professionally has always been Lord Chadlington - aka Peter Gummer. The founder of Weber Shandwick, the largest PR agency in the world, Chadlington today runs Huntsworth,...
Credit Coca-Cola with a great PR stunt with their plans to put Coke ads in Chinese on the rotating courtside signs at Madison Square Garden. Obviously it’s a blatant (and brilliant) exploitation of Jeremy Lin – and Coke gets...
Some recent media coverage on the Public Relations industry which I found interesting:
Carl Icahn, the legendary business investor is trying to buy a company and in doing so has blasted the company’s “PR Machine and Board.” He goes on...
Who is Greg Smith, and why do we care? He was an employee who quit Goldman Sachs in a public way and posted it in a New York Times op-ed. The better question is why should we care? After...
If you haven’t yet bought "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations", the PR book by Ronn Torossian, the Founder & CEO of 5W Public Relations go today to buy it. It’s...
Some stories making the rounds regarding Public Relations:
I recently visited Atlantic City and have to say it’s truly an awfully unattractive, gross city. While Atlantic City’s marketing alliance has apparently hired the world’s largest Public Relations Firm to “help...
Interesting article today in Crain’s NY Business entitled “Reputation management firms help professionals defend against bad reviews” for example review monitoring for doctors, which discusses how search engines are the #1 trusted source for finding out information, which is...
