So, following an earlier article I wrote about the definition of Public Relations, Keith Trivitt, Associate Director of the Public Relations Society of America (PRSA) wrote that after all of PRSA’s work on the definition of public relations, and...
U.S. News & World Report in their first-ever edition of Best Jobs said (this year) that Public Relations is one of the best jobs one can have and that the “profession should see significant growth over the next decade.”...
Random musings from some weekend reading:
Of course at the Oscars and at other celebrity events, brands will pay celebrities for associations. “There’s a hugely evolved culture of paying to wear clothes and product. Some actresses sign four-event contracts to...
Spent nearly half of this week ensuring that a certain issue wouldn’t appear in the media for a client of my crisis PR agency, and happily I can report – nothing was published. As such, I thought to share...
Front page news in Europe is that Former Metropolitan Police chief Sir Paul Stephenson has joined a crisis PR agency. Stephenson resigned following allegations of his police force being involved with alleged phone taps with The News of the...
My Thoughts on Jeremy Lin
The IRS is looking to hire a Public Relations agency – Wow could one imagine a more different engagement? In the latest case of the PR industry being a convenient whipping boy, the Mayor of...
If NY Knick rookie phenomenon Jeremy Lin is the real deal on the court, expect him to be the most popular athlete marketer off-the court for many years to come. This young man will be the face of the...
I am a student of Public Relations and Marketing in Scotland, day in and day out I work with Scottish issues and I am heavily involved in the political scene in Scotland – however something I can’t escape is...
Public Relations Tips from Ronn Torossian
“Publicity geniuses are different from you and me. They have the stomach for it. This temperamental combination of imperviousness and egomania that allows them, compels them, to dominate the media . . . means,...
Amidst the unfolding story of Carnival Corporation, the US-based parent of the operator of the Costa Concordia and their crisis communications strategy (and news that they hired a crisis pr agency), the following book excerpt from my recently released...
