They say that imitation is the sincerest form of flattery. But in the realm of ideas, “imitation” can cross over into something “indictable”, fairly quickly. Particularly when the object of your imitation is unaware of your intentions, or actions....
While some people might think that marketing managers have nothing to do with problem-solving, that’s not quite the case. For marketing managers, one of the essential tasks is solving problems without having all of the necessary information.
Another task is...
The holiday season is undoubtedly the most vigorous time of the year for package delivery companies such as USPS, FedEx ,and UPS. Nearly every year, the media runs a story about shipping times, and how much of a load...
As a parent living in New York City we spent a lot of time investigating and applying to private schools for our children. Indeed, the process is as painful as one may imagine. From the parent and the child...
Many companies get tempted to stop their paid campaigns when their organic rankings are doing well and improving website traffic.
While this might be a good idea for certain household brand names, most of the time, people that use certain...
Although there isn't a single strategy that companies can use to generate more followers on Instagram, there are several mistakes that many businesses end up making.
In fact, when companies make these types of mistakes, they end up hurting...
Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. However, not many companies are aware of the fact that they're...
Regardless of the type of PR strategy that a company uses, if its execution is poor, the company will generate unwanted results.
Fortunately, with the right execution of the right type of public relations strategy, companies can achieve plenty of...
Instagram has plenty of great benefits it provides companies that are trying to grow and achieve success in their marketing efforts.
There are several incorporated features inside the Instagram ad platform that allow companies to create strong campaigns, reach...
These days, most parents grew up with computers or even mobile devices, which means they're a lot more likely to get their information online instead of by reading magazines or books.
These younger parents are different from their older...
