E-commerce, the dynamic realm that it is, continues to evolve and adapt to emerging technologies and shifting consumer predilections.
Charting through 2024, several main trends are altering how people approach online shopping. For businesses...
There have been plenty of companies that have managed to reposition their brands successfully and generate better results than maybe they even expected. That's why one of the best ways for companies to learn all about brand repositioning is...
Between reaching target audiences at the right place and time, and connecting with them in a meaningful way, companies that invest in influencer marketing campaigns can generate a very high return on investment. Things like the number of conversions...
Blogging is a great way for companies to engage their target audiences, generate more backlinks, and develop a more trusting relationship with the consumers. However, creating and distributing blog posts takes quite a bit of time so companies have...
Companies that understand the importance of brand perception and how it is a contributing factor to their success understand that they need to be constantly working on improving their brand perception with the target audience. There are a few...
Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore. The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank,...
There are many elements to successful public relations with the goal of creating a positive image of a company in the eyes of the public.
To better plan and organize each one of those elements and help create the...
Personalizing content marketing efforts is a crucial task for any business. Companies that are looking to improve their conversion rates should be focusing on personalizing their content marketing.
This is because about 90% of consumers find personalization in marketing appealing.
The...
Most of the big retail brands tend to face unique obstacles in terms of digital marketing because trying to manage a big international brand is not easy.
That's especially true when the company in question is multi-channeled which means...
In PR, sincere persuasion is a good choice. In some situations, it is the only choice. When a PR professional looks for public support, they have to know how to put their best argument forward. This would help them...
