Between reaching target audiences at the right place and time, and connecting with them in a meaningful way, companies that invest in influencer marketing campaigns can generate a very high return on investment. Things like the number of conversions and sales, and more, have significantly increased for companies that managed to invest in successful influencer marketing campaigns. 

 

Sales

When companies invest in influencer marketing campaigns, one of the top goals that they want to achieve is generating more conversions and sales, according to research. Additionally, according to various studies, for every dollar that a company spends on an influencer marketing campaign, the company earns over $15, however, that number tends to vary across businesses and industries. Nevertheless, influencers tend to have a big impact on the purchasing decisions of many customers, as plenty of customers have stated that they’ve decided to make a purchase after getting a product or a business, recommended to them by a social media influencer that they follow and engage with on a regular basis. In fact, plenty of companies have noted that investing in influencer marketing campaigns has generated a notable increase in sales and conversions, which is a very positive result for most businesses. 

 

Sharing

Another benefit that companies can get from investing in influencer marketing campaigns is the fact that they get a lot of content that they are then able to share across other social media platforms. As social media influencers interact with their followers on practically a daily basis, they are great at engaging with the target audience of companies as well, with the content that they share about the company and its solutions when they partner with businesses on influencer marketing campaigns. The easier it is for an influencer to use the content from companies on their own accounts across platforms, the easier it becomes for their followers to share that same content on their own accounts. That means companies get the benefit of not only partnering with influencers on marketing campaigns, but they also get the benefit of having their content shared by the followers of these influencers at the same time, thus, reaching a lot more people compared to regular marketing and advertising campaigns. 

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Not only that, but the audience that social media influencers tend to have are trusting and loyal to their claims and recommendations, and they are also active on most of the social media platforms that the influencers are also using. That means influencers can help companies spread their messages across a variety of platforms, and reach the target audience of the company, which is practically guaranteed. Additionally, the more shares that a company generates across social media platforms, as well as any other types of interactions, the higher its ranking will increase on search engine results pages. That means it’s important for companies to collaborate with well-known people on social media platforms across all industries to reach wider audiences and expand their messages, all of which can be achieved through shareable content, and authenticity from the influencers that they collaborate with. 

This article was written by Ronn Torossian

 

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.