Between reaching target audiences at the right place and time, and connecting with them in a meaningful way, companies that invest in influencer marketing campaigns can generate a very high return on investment. Things like the number of conversions and sales, and more, have significantly increased for companies that managed to invest in successful influencer marketing campaigns.
When companies invest in influencer marketing campaigns, one of the top goals that they want to achieve is generating more conversions and sales, according to research. Additionally, according to various studies, for every dollar that a company spends on an influencer marketing campaign, the company earns over $15, however, that number tends to vary across businesses and industries. Nevertheless, influencers tend to have a big impact on the purchasing decisions of many customers, as plenty of customers have stated that they’ve decided to make a purchase after getting a product or a business, recommended to them by a social media influencer that they follow and engage with on a regular basis. In fact, plenty of companies have noted that investing in influencer marketing campaigns has generated a notable increase in sales and conversions, which is a very positive result for most businesses.
Another benefit that companies can get from investing in influencer marketing campaigns is the fact that they get a lot of content that they are then able to share across other social media platforms. As social media influencers interact with their followers on practically a daily basis, they are great at engaging with the target audience of companies as well, with the content that they share about the company and its solutions when they partner with businesses on influencer marketing campaigns. The easier it is for an influencer to use the content from companies on their own accounts across platforms, the easier it becomes for their followers to share that same content on their own accounts. That means companies get the benefit of not only partnering with influencers on marketing campaigns, but they also get the benefit of having their content shared by the followers of these influencers at the same time, thus, reaching a lot more people compared to regular marketing and advertising campaigns.
Not only that, but the audience that social media influencers tend to have are trusting and loyal to their claims and recommendations, and they are also active on most of the social media platforms that the influencers are also using. That means influencers can help companies spread their messages across a variety of platforms, and reach the target audience of the company, which is practically guaranteed. Additionally, the more shares that a company generates across social media platforms, as well as any other types of interactions, the higher its ranking will increase on search engine results pages. That means it’s important for companies to collaborate with well-known people on social media platforms across all industries to reach wider audiences and expand their messages, all of which can be achieved through shareable content, and authenticity from the influencers that they collaborate with. ￼
This article was written by Ronn Torossian