One of the primary dictums of any profession that deals with large numbers of people is to know your audience. It is common for groups in charge of essential social structures to change suddenly and drastically. Although there are...
In October, 2014, Google released its newest Apple iOS app, "Primer." Here is a brief introduction to the app, and why rookie marketing professionals should use it.
What is Google Primer?
Google realized that not all first-time marketers know the ins...
You have worth. You have value. And best of all you have an incredible idea you KNOW is going to be a huge success. Guess what. So does everyone else where you are and doing what you are trying...
When an Atlanta homeless shelter was in danger of having its water service terminated, an Atlanta area charity known as Hosea Feed the Hungry and Homeless stepped up and delivered hundreds of cases of bottled juice and bottled water...
It’s a question every career oriented professional asks when entering the workforce. And it’s a question every employer needs to have an answer for: How do you get a job that requires experience when you don’t have any experience?
The...
TiVo just keeps chugging along ahead of the pack. After yet another “better than expected” profit report, many people are asking how this brand keeps its market share. When cable companies are offering their own digital recording and playback...
Breaking into the business world can be tough. Even with a college degree, top marks, and a fundamental understanding of the economic world, riding the ups and downs that come with a business is a challenge. The business world...
A very compelling piece of information began to circulate the other day. According to a report in Businessweek, some are crediting an iPhone update for helping to lower crime rates in New York City. As incredible as this idea...
Many communicators, in both the commercial and non-profit marketplaces, tend to confuse messaging and communication. According to Ronn Torossian, President of the Ronn Torossian Foundation, and CEO of 5W Public Relations, communication is not just delivering a message. Communication...
The world of healthcare marketing and public relations is a vast one. If you work for a medical practice or hospital, for a couple examples, strong marketing and public relations techniques can help you establish your specific brand and...
