It is safe to say that social media marketing is currently one of the most recommended ways of marketing a business. The use of blogs has been one of the most used methods of social media marketing.
Visit any business site and you are likely to find a blog with tips, reviews, stories and more to help customers. However, with the rise of other social media marketing methods such as content marketing and influencer marketing, many people wonder whether blogging is still as effective as it was ten years ago.
Regardless of the rise of other social media marketing methods, blogging is still as important in 2021 as it was some years back. As long as the blog is engaging and professional, there are great benefits.
Blogs Help in Search Engine Optimization
One of the main advantages that a blog will have on a business is that it helps with SEO ranking. The use of keywords is one of the several considerations made during SEO ranking. Through blogs, there is a chance to use keywords, thus optimizing the site.
Additionally, in a blog, one can have backlinks to a post and bots to crawl, which are all necessary for SEO ranking. If the blog has good use of keywords and use of backlinks, it increases the chances of a good SEO rank.
It Keeps the Website Fresh
Customers will keep on visiting a website that has new content all the time. Sustaining this is easier when using blogs rather than other marketing methods such as videos.
Posting new blogs with new information all the time will encourage more traffic to the website. Additionally, it increases the chances of changing the readers into buying customers.
Prove That You are an Expert
A blog on a website shows that one is professional. In the blog, there is information about the niche of the business. This information shows the website visitors that the owner is knowledgeable in the area. Additionally, it makes the customers comfortable and confident working with this business since they know they are working with an expert.
Sustaining the existing customers and winning others to the business becomes more manageable when your audience is confident of the products and services.
Statistics Don’t Lie
Statistics can help you a lot in making business decisions. The statistics about blogs show that about 77% of internet users read blogs every day. Additionally, businesses that publish regular blogs in a month have more leads in the business than those who publish less than five blogs in a month.
Social Media Today also states that about 61% of internet users prefer to read blogs on websites instead of reading emails that the business sends to their inbox. Such statistics are evidence that doing away with blogging in 2021 could have adverse effects on a business.
It is safe to say that blogging is as important today as it was a decade ago. However, blogging has changed a lot, especially with the advent of social media. Strive to learn the latest blogging trends used in 2021 and use them to increase traffic to the business website.