blogging strategy
blogging strategy

It is safe to say that social media marketing is currently one of the most recommended ways of marketing a business. The use of blogs has been one of the most used methods of social media marketing. 

Visit any business site and you are likely to find a blog with tips, reviews, stories and more to help customers. However, with the rise of other social media marketing methods such as content marketing and influencer marketing, many people wonder whether blogging is still as effective as it was ten years ago.

Regardless of the rise of other social media marketing methods, blogging is still as important in 2021 as it was some years back. As long as the blog is engaging and professional, there are great benefits.

Blogs Help in Search Engine Optimization

One of the main advantages that a blog will have on a business is that it helps with SEO ranking. The use of keywords is one of the several considerations made during SEO ranking. Through blogs, there is a chance to use keywords, thus optimizing the site.

Additionally, in a blog, one can have backlinks to a post and bots to crawl, which are all necessary for SEO ranking. If the blog has good use of keywords and use of backlinks, it increases the chances of a good SEO rank.

It Keeps the Website Fresh

Customers will keep on visiting a website that has new content all the time. Sustaining this is easier when using blogs rather than other marketing methods such as videos.

Posting new blogs with new information all the time will encourage more traffic to the website. Additionally, it increases the chances of changing the readers into buying customers. 

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Prove That You are an Expert

A blog on a website shows that one is professional. In the blog, there is information about the niche of the business. This information shows the website visitors that the owner is knowledgeable in the area. Additionally, it makes the customers comfortable and confident working with this business since they know they are working with an expert.

Sustaining the existing customers and winning others to the business becomes more manageable when your audience is confident of the products and services.

Statistics Don’t Lie 

Statistics can help you a lot in making business decisions. The statistics about blogs show that about 77% of internet users read blogs every day. Additionally, businesses that publish regular blogs in a month have more leads in the business than those who publish less than five blogs in a month.

Social Media Today also states that about 61% of internet users prefer to read blogs on websites instead of reading emails that the business sends to their inbox. Such statistics are evidence that doing away with blogging in 2021 could have adverse effects on a business. 

Moving Forward

It is safe to say that blogging is as important today as it was a decade ago. However, blogging has changed a lot, especially with the advent of social media. Strive to learn the latest blogging trends used in 2021 and use them to increase traffic to the business website.

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.