A very compelling piece of information began to circulate the other day. According to a report in Businessweek, some are crediting an iPhone update for helping to lower crime rates in New York City. As incredible as this idea...
If you heard that collective groan roll through comic book and superhero movie fans last week, you can bet they were reacting to the news that the much- anticipated Superman-Batman movie was cast. At least the last piece fell...
Even if you don’t know the correct name for it, almost everyone is aware of influencer marketing. Kim K has become the reigning royalty, along with her sisters. Fashion, makeup, and lifestyle tend to be the key areas focused...
The saying ,“It’s not personal. It’s just business” is said to have first been muttered by an organized crime accountant in the 1930s. Yet, a growing number of today’s marketers have discovered the power of personalizing their messages to...
And now, some quotes on success. It’s a cold day – and been another long one. Working hard isn’t easy, and on this late Monday evening wanted to share some thoughts on success:
· “Winning is habit. Unfortunately, so is...
So you have some big news to share? A press release is a great place to start. With so many outlets available for online distribution, both paid and free, as well as local options, it’s almost a necessary component...
The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers.
What is more manageable is to focus on what not to do....
Book excerpt from PR book by Ronn Torossian of 5WPR “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations”.
Don’t Toy Around—Hit Back
Every year between Thanksgiving and Christmas, the biggest gift-buying period for consumer companies, “safety reports” on toys...
Some random musings following a particularly exhausting week – Late nite meetings, events and simply busy.
Friday nite I hosted a dinner in my home for 2 current clients, and a former client who was a cabinet member of a...
I read an interesting article in Friday’s NY Times about Anthony Scaramucci and his recent exchange with President Obama. I spent an hour or so with Mr. Scaramucci about a month ago at 5WPR and I was impressed with...
