Public Relations

Ronn Torossian is PR leader, when it comes to the newest ideas and thoughts in media, public relations, and PR success. As the dynamic head of a successful public relations company, 5WPR, Ronn Torossian blogs on PR and life as a top 15 US public relations firm.

Three reasons to publish an eBook by Ronn Torossian for Ronn's Official Website 07/11/13 Today, eBooks are all the rage among Internet “information” entrepreneurs. Where, a few short years ago videos, seminar programs and pay websites dominated the market, that percentage is...
Part 2 of 2 Book Excerpt From For Immediate Release by 5WPR CEO Ronn Torossian - Read Part 1 Here For less than 0.000001 percent of what the big fish spend, Public Relations helps this small fish stay relevant and reach...
Book Excerpt from “For Immediate Release” by Ronn Torossian Even a relatively small $100,000-a-year PR campaign can create core messages, result in stories in relevant media publications (which creates marketing collateral as well as business leads if they land in the...
While I am addicted to the old Blackberry, the brand is in a very bad place and today’s news that they consolidated their PR firm work won’t make their product any better – despite their $10 Million Budget.  This...
While keywords like content creation and native advertising have attracted a tremendous amount of attention in 2013 fascinating to read the story in The Guardian this weekend which detailed the turnaround of Forbes Media as orchestrated by Lewis DVorkin. ...
As a parent living in New York City we spent a lot of time investigating and applying to private schools for our children.  Indeed, the process is as painful as one may imagine. From the parent and the child...
Part 2 - Continued from http://ronntorossian.wpengine.com/beverage-pr-success-stories/ Jason Lee We reached out to celebrities’ publicists, agents, and managers via personal relationships with “care packages” that included a Grolsch Swingtop bottle, paints, paintbrushes, a release form, and a disposable camera for the celebs to take pictures...
While everyone in the PR industry agrees that content is king and those of us is in the PR agency world can communicate via new method directly, I discuss many different PR success stories in my PR book “For...
It is due time that journalists stop complaining about the work of public relations pros and people from the PR Agency World.  In The Economist on March 30th, there is an article which discusses the annual report of the...
Part and parcel for any business is conflict – and sometimes public disputes are necessary and other times they aren’t.  In this excerpt from “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by...

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