Not yet using Pinterest to market? Perhaps this will change some minds. Pinterest was the fastest site to reach 10 million unique monthly visitors and, as of the third quarter of 2019, had 442 million active monthly users (MAU)...
It’s been about a year since lockdown for COVID-19, a year of , spending days between different digital apps or trying out different hobbies when the apps get too boring or predictable. Although advertising had a temporary setback at...
To help businesses' social media strategies thrive, certain posting strategies need to be adopted. Social media has become critical for people who are staying at home during the pandemic. It is now more powerful than ever as a marketing...
Felt like the Super Bowl was in New York City as I didn’t walk the streets of New Orleans without running into people I knew every step of the way. Some observations from this weekend in New Orleans:
Had never...
As a born and bred New Yorker I was quite saddened when Ed Koch died at the age of 88 this week. Koch was a bright, gregarious outgoing man whom I am the pleasure of knowing personally. We regularly...
With all of the recent Google changes, we are increasingly incorporating Search Engine Optimization (SEO) into our client programs. At 5WPR, we believe SEO and PR compliment and enhance one another.
As covered in “For Immediate Release”,
“Search Engine Optimization ...
When Khoros launched its “Khoros Engage” annual conferences in Paris and Cologne in 2019, one of the main speakers was Katherine Calvert, the customer engagement platform company’s CMO. Calvert closed both of the one-day conferences talking about the high...
Public relations and email marketing are important strategies that can help build a company’s or brand’s image in the eyes of the public. While both strategies have different modes of operations and different objectives - they can be used...
Crisis communication is a subspecialty of PR, and it’s designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.
Crisis communications aim to help an organization minimize damage to its reputation from negative...
Just a few years ago, pop-up ads were only seen as junk or spam by most consumers, but since then, many companies decided to improve their pop-up ad efforts to get more users to respond to their ads.
These days,...
