February is American Heart Month and a great time for companies to show their support for heart health. They can raise awareness about the importance of taking care of one's heart and share some important American heart month facts....
Ownership psychology is a powerful marketing tool that emphasizes the fact that with the right usage, the perception of ownership can boost sales. This concept is based on research and findings by psychologists who were trying to find out...
Creating efficient marketing and PR campaigns are the cornerstones of the success of a business.
Unfortunately, companies that are just starting out in their industries don't generally have the big budgets to make notable investments in marketing and PR strategies.
Fortunately,...
To achieve success in today’s market, companies have to rely on clear and correct data instead of assumptions. Many marketing teams focus on strategies that are based on assumptions.
That means their personalized media campaigns are completely founded on outside...
Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A very popular example of user-generated content dates back to 2005, when two people in lab...
PR is about building a positive and interesting narrative for a brand. A PR campaign is an effort to achieve a goal with the help of strategic messaging to a target audience.
It includes a series of activities that...
Giving names to solutions is not an easy thing to do, because most of the time, companies end up finding themselves in front of a whiteboard, with various ideas and phrases written on it. While all of those names...
The internet is no stranger to crazy, silly and often dangerous challenges. To this day everyone still remembers the Ice Bucket Challenge and the Tide Pod Challenge, not to mention all the injuries and illnesses they caused. But now...
In Southeast Asia where semiconductors are assembled, the resurgence of the Covid-19 virus has led to shutdowns of assembly plants as the vaccination rate is still low. The supply of these chips has been affected by the pandemic and...
These days, content marketing is more popular than ever, yet, with everyone putting out content, consumers have a difficult time separating reality and facts from everything else. That’s why content marketing efforts should be solely focused on providing value...
