PR is about building a positive and interesting narrative for a brand. A PR campaign is an effort to achieve a goal with the help of strategic messaging to a target audience.
It includes a series of activities that...
Companies that are using Facebook are always looking for different ways to generate more engagement and conversions.
Fortunately, the platform provides businesses with plenty of different ways that they can create more interactive experiences for their customers, such as...
At some point or another, every business needs to deal with comments from unsatisfied customers.
It's always difficult to see those types of comments but it's important for companies to properly take care of those types of situations.
Through...
The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world.
That’s why companies have had to shift their approach to innovation, design, and growth.
These days, people have a growing sense of agency over...
Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A very popular example of user-generated content dates back to 2005, when two people in lab...
No matter what you do online, you’re doing it in public
Ronn Torossian, CEO of 5WPR in New York, is an established authority in the field of social media. And Torossian has some bad news for you. They know. They...
Creating efficient marketing and PR campaigns are the cornerstones of the success of a business.
Unfortunately, companies that are just starting out in their industries don't generally have the big budgets to make notable investments in marketing and PR strategies.
Fortunately,...
Seasonal shifts should result in changes in marketing tactics. Spring is not only about stopping to smell the flowers, but also marketing opportunities to boost sales.
Changing strategies with the seasons is an effective way to make marketing efforts stay...
February is American Heart Month and a great time for companies to show their support for heart health. They can raise awareness about the importance of taking care of one's heart and share some important American heart month facts....
We have many different clients in many different areas but little of what we do is as important to me as our work in the charity arena.
Sunday morning pre-8 AM I was in Central Park with a number of...
