To straddle art, commerce, and experience successfully for marketing, companies need a creative strategy. Some brands can manage to walk the line between art, commerce, and experience more successfully than others. Such brands have a clear vision of what...
Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules.
After a series of heated statements from both external parties and company officials,...
According to a recent survey, most companies tend to have about 30 market competitors, and it’s important for businesses to know who theirs are.
Every business has its competitors, and knowing one’s competitors is essential for product, service, and...
Software as a service (SaaS) companies have a very distinct business model that's created to increase and ease adoption.
However, to do that, these businesses also need to utilize a public relations strategy that will align with that business...
It's not every day that a company gets the chance to become a household name within its target market, and that's especially true for Israeli companies.
To achieve that goal more easily, companies have to utilize the right PR...
A business should have a plan in place on how to handle engagement with all types of audience.
Deciding on who is responsible for engagement with the audience and how it is structured is very important for the overall...
Nostalgia marketing is about connecting a product or service with a feeling of longing for the past. Brands are increasingly leveraging memories so that they can form an emotional connection with their customers. Whether it is a scent or...
There’s always a lot to be learned from the willpower and mindset of successful sales professionals.
They bounce back after setbacks and have routines and rituals that allow them to succeed despite challenges.
Since the past few years, sales...
Lifestyle branding is a term that refers to a company's ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a...
On Twitter, companies can engage authentically with consumers and create communities of their target audiences.
When it comes to improving brand perception and presence on the platform, there are a few different strategies that businesses can use.
Twitter recently released a...
