When it comes to any type of promotional effort that a company decides to utilize, the most important thing is for the company to know its target audience. However, according to more recent research, only around 40% of companies...
Instagram has plenty of great benefits it provides companies that are trying to grow and achieve success in their marketing efforts.
There are several incorporated features inside the Instagram ad platform that allow companies to create strong campaigns, reach...
Winter is nearing its end, signaling that it's spring cleaning season. Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand's products.
Social media platforms
Companies looking to promote products during...
Most of the time, a PR crisis can be unpredictable. This can, in turn, cause long-lasting damage to a company's reputation, especially if the business doesn't respond to the situation on time or in the right way.
That's why it's...
Pop-up shops have become a popular strategy for brand promotion. These temporary retail spaces create a unique and immersive experience for consumers, generating brand awareness.
What is a pop-up shop?
A pop-up shop is a retail space that appears for a...
Between reaching target audiences at the right place and time, and connecting with them in a meaningful way, companies that invest in influencer marketing campaigns can generate a very high return on investment. Things like the number of conversions...
According to recent reports, there are about three and a half billion Google searches being made every single day.
In fact, over 80 percent of people who use it tend to use Google at least three times every day,...
In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what...
Starting a self-publishing business is an accomplishment.
A self-publisher not only writes the novel or the book but also sees it through every step of production and printing, and then also supervises its sales and promotion.
There is nothing...
Thought leadership allows companies to develop their brands and position themselves as industry leaders. This is because a lot of people tend to trust, as well as rely on the ideas that thought leaders share in the markets that...
