The biggest factor that drives the most sales for companies is word-of-mouth marketing. It's essentially free advertising in the form of positive recommendations and reviews from consumers to other people they know.
The digital equivalent of word-of-mouth marketing is...
Instagram has plenty of great benefits it provides companies that are trying to grow and achieve success in their marketing efforts.
There are several incorporated features inside the Instagram ad platform that allow companies to create strong campaigns, reach...
Between reaching target audiences at the right place and time, and connecting with them in a meaningful way, companies that invest in influencer marketing campaigns can generate a very high return on investment. Things like the number of conversions...
Although there isn't a single strategy that companies can use to generate more followers on Instagram, there are several mistakes that many businesses end up making.
In fact, when companies make these types of mistakes, they end up hurting...
To straddle art, commerce, and experience successfully for marketing, companies need a creative strategy. Some brands can manage to walk the line between art, commerce, and experience more successfully than others. Such brands have a clear vision of what...
Many companies have been trying to personalize the content they create for the target audience as much as possible, since that's common advice they get and is supposed to be one of the best ways to really engage with...
Most of the time, a PR crisis can be unpredictable. This can, in turn, cause long-lasting damage to a company's reputation, especially if the business doesn't respond to the situation on time or in the right way.
That's why it's...
A business should have a plan in place on how to handle engagement with all types of audience.
Deciding on who is responsible for engagement with the audience and how it is structured is very important for the overall...
Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules.
After a series of heated statements from both external parties and company officials,...
Software as a service (SaaS) companies have a very distinct business model that's created to increase and ease adoption.
However, to do that, these businesses also need to utilize a public relations strategy that will align with that business...
