Businesses are increasingly using artificial intelligence (AI) for various purposes, such as improving customer experience and optimizing operations. Not all firms need AI though, and it’s vital to assess if it is the right fit for a company before implementation. Companies should check if AI aligns with their goals and values. When deciding whether to use AI, businesses need to consider a few key factors.


Companies must check existing operations to identify areas where AI could be useful. AI can automate data analysis, providing insights for improved customer experiences. For instance, large amounts of customer data can be analyzed and used to create personalized experiences.


Businesses need to ask themselves if they have enough resources for AI implementation. From a team of data scientists and engineers, to hardware and software infrastructure, it requires a sizable investment of budget and time. As such, companies must ensure they’re prepared before taking on this costly and lengthy process.

Customer service

Companies implementing AI often use it for customer service. AI chatbots can provide swift answers to questions and guide customers through basic issues, improving their experience and lightening the load of human support staff.

Art Generator

AI art generators provide businesses with a great opportunity to create custom artwork. By setting parameters, these generators use advanced algorithms to generate unlimited variations and designs. They can also generate logos, advertisements, and other visuals that maintain a consistent look and feel. AI art generators are able to automate design tasks such as making thumbnails or resizing images, making them suitable for different platforms. The takeaway  is that AI picture generators make creating high-quality visuals faster than manual work.

Promotional efforts

AI has transformed marketing and advertising. Companies use AI algorithms to analyze customer data, gaining insights into their target audience. They can create personalized product recommendations, dynamic pricing and targeted ads that match specific customer segments.


AI can maximize efficiency of supply chain and logistics management. AI algorithms can analyze data such as inventory levels, transportation routes, and delivery times to streamline decision-making processes. AI also forecasts demand, optimizes inventory levels, reduces transportation times, and obtains optimal delivery times — improving operational efficiency.

Discover more articles from Ronn Torossian:

Ronn Torossian on 5WPR
Ronn Torossian on PRNews
Ronn Torossian on Entrepreneur
Ronn Torossian on Crain’s

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.