Businesses are increasingly using artificial intelligence (AI) for various purposes, such as improving customer experience and optimizing operations. Not all firms need AI though, and it’s vital to assess if it is the right fit for a company before implementation. Companies should check if AI aligns with their goals and values. When deciding whether to use AI, businesses need to consider a few key factors.


Companies must check existing operations to identify areas where AI could be useful. AI can automate data analysis, providing insights for improved customer experiences. For instance, large amounts of customer data can be analyzed and used to create personalized experiences.


Businesses need to ask themselves if they have enough resources for AI implementation. From a team of data scientists and engineers, to hardware and software infrastructure, it requires a sizable investment of budget and time. As such, companies must ensure they’re prepared before taking on this costly and lengthy process.

Customer service

Companies implementing AI often use it for customer service. AI chatbots can provide swift answers to questions and guide customers through basic issues, improving their experience and lightening the load of human support staff.

Art Generator

AI art generators provide businesses with a great opportunity to create custom artwork. By setting parameters, these generators use advanced algorithms to generate unlimited variations and designs. They can also generate logos, advertisements, and other visuals that maintain a consistent look and feel. AI art generators are able to automate design tasks such as making thumbnails or resizing images, making them suitable for different platforms. The takeaway  is that AI picture generators make creating high-quality visuals faster than manual work.

See also  Creating an Effective Thought Leadership Strategy

Promotional efforts

AI has transformed marketing and advertising. Companies use AI algorithms to analyze customer data, gaining insights into their target audience. They can create personalized product recommendations, dynamic pricing and targeted ads that match specific customer segments.


AI can maximize efficiency of supply chain and logistics management. AI algorithms can analyze data such as inventory levels, transportation routes, and delivery times to streamline decision-making processes. AI also forecasts demand, optimizes inventory levels, reduces transportation times, and obtains optimal delivery times — improving operational efficiency.

Previous articleWhen Brand Collabs Work and Why
Next articleCommunicating Your Brand Amongst Spring Cleaning
Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.