1.  I was interviewed extensively by the media the past few days on the crisis PR effect of the tragic shootings in Colorado at the Batman movie. Feature segment on The Insider yesterday: http://www.youtube.com/watch?v=JaRo8WrjcH0

I believe while we will see short-term change in marketing, in the long run movie marketing will return to normal. People today are unfortunately accustomed to violence – people will continue seeing movies and cinema numbers won’t be affected.

Warner Brothers responded the right way by quickly issuing a statement expressing sympathy to the family, and over the next week will rightfully slow down marketing efforts. Interviews with cast members, and screening have rightfully been delayed. Obama and Romney have both temporarily pulled negative campaign ads in Colorado – and as sure as I am that their negative ads will return, so too will regular marketing for Batman.

The media moves on quickly and people’s memories are generally not that long. What will need to change – at least through the summer – is marketing for more violent movies, and it is not a surprise Warner Brothers is making changes in “Gangster Squad.”

2.  Have to say it was a first to read about a public relations firm that deals strictly with advising business with how to run a daily deal.

“The history of PR is . . . a history of a battle for what is reality and how people will see and understand reality.” —Stuart Ewen, author and historian

“Publicity, publicity, publicity is the greatest moral factor and force in our public life” – Joseph Pulitzer, powerful American journalist, 1847-1911

 

Ronn Torossian

5WPR

 

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.