I am so excited that very soon it will be a reality – In 1 month, nation-wide my book entitled “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations” will be available in bookstores. It is one of the first mass-market books ever written by the owner of a PR Agency, and I am so excited.
The book reveals how public relations works best, how to attract (or avoid) media attention, how to manage Crisis PR situations, launching brands and other interesting marketing and PR topics. I don’t give away any secrets – and at the age of 37 its certainly not a memoirs, but its real stories from the front lines of owning 1 of the largest US PR Agencies.
Some sneak peeks:
“I enjoyed reading this book so much. The foundation of so many of Ronn’s game-changing observations and direction is something we all get: LOGIC. One
only needs to read, evaluate, and conclude, ‘I couldn’t have thought of that…’ or ‘That makes sense!'” Paul Carlucci, publisher, New York Post
“For too long, the PR game has been under the control of a handful of old-club-boys until Torossian came on the scene and was able to accomplish as much, if not more than all of them. For Immediate Release is an insider’s guide to how New York media works, but more importantly, how to work it, from someone who has had firsthand experience in doing so. Forget theory, this book takes you behind the scenes with real concrete examples of the new rules of social media and working with the power brokers that can build or destroy a brand.” Amir Korangy, Publisher of The Real Deal magazine
I look forward to sharing more details – 30 days or so and the book will be in bookstores and everywhere. Cannot wait.