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According to Ronn Torossian, CEO of 5WPR, there are several public relations strategies that can play a dominant role if businesses want to attain greater success. Some of these have already played huge parts, but there are others that need to be focused on even more.

#1 – Keep it simple, keep it clean

With so many places to roam around on the internet, some users may feel overwhelmed by the massive amount of information available. They do not want to wade through extraneous information. They only want to know what is important, and relevant to them, and they want it fast. Therefore, there needs to be a shift from writing en masse, to writing in concise, and useful form. The most successful content will be able to be reviewed, and absorbed in the least amount of time. Campaign messages that are toned down, informative, and catchy are the latest tools that are proven winners.

#2 – Make your content and websites mobile friendly

The number of people using smartphones grows everyday. Because of this, there is an increased need of making sure that everyone’s favorite websites are mobile adaptable. If your content is not mobile friendly, people who don’t own a laptop, or desktop, may not be able to interact with your site in the way you want them to, losing them to a site that does. Because smartphones, and tablets use touch surfaces, websites need to be optimized for this interaction, or offer a mobile site that is.

#3 – Targeting potential customers, again and again

Shockingly, a very small percentage of customers, somewhere around 2%, buy services, or products on their first visit. The remaining 98% are fair game for competitors, until they click, “Buy”.  Making sure that people are reminded continuously about the services, or products they found online, through consistent ad placement, is one subtle way to get them to become customers, rather than potential customers.  Seeing the brand, or products plastered on just about every other page, establishes an image that the brand is trusted, and ubiquitous.

See also  The Intersection of Fintech and Public Relations

 

Discover more from Ronn Torossian

Ronn Torossian’s Professional Profile on Muck Rack
GuideStar Profile for Ronn Torossian Foundation
Ronn Torossian’s Articles on Entrepreneur
Ronn Torossian’s Blog Posts on Times of Israel
Ronn Torossian on SoundCloud

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Ronn Torossian
https://www.5wpr.com
Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.

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