How to Make a Good PR Strategy Great: Promoting Your Hospitality Business

Every PR message, from any industry can be improved. If you want people to think positively about your restaurant, then you need to give them a reason to hold onto a positive opinion about you. Of course, achieving this is something that requires extraordinary tenacity and skill. Not only do you need to choose the right message to convey to your target audience, but you also need to portray it to the world in a language that suits your customers.

If you’re concerned about generating the right response to your hospitality business, the following tips could help you to enhance your reputation.

1. Know Your Audience:

You know that you’re speaking to customers in the hospitality industry, but can you break your target audience down even further than that? The more you can refine your message to suit the needs of a specific individual, or group of people, the more effective that message will be. Figure out who you want to communicate your messages too. For instance, are you a family restaurant that wants to attract mothers and fathers that want a great way to entertain the kids? Are you a romantic venue that can give couples a night of passion and wonderful taste experiences?

2. Identify the Right Outlets:

As the digital world grows more diverse, the opportunities available for public relations are beginning to grow. With an idea of the target audience you want to speak to in mind, it should be easier for you to choose a PR outlet that speaks directly to the right people. Remember, aside from standard media solutions, you can always try social platforms too.

3. Practice Makes Perfect:

The more you learn about your audience and the public relations strategies that resonate best with them, the more effective your messaging can become. The only way to boost your marketing strategy is to attempt to interact with your customers in a range of different ways and then measure their responses. You might find that people in the restaurant community respond better to visual public announcements that show images of your food and meals. After all, you’re in an industry that’s all about engaging the senses. A visual approach could help customers to envision what they can expect from your company.

4. Network and Develop Relationships:

Networking is a crucial aspect of any PR strategy. The more you build your relationships with content producers, journalists, and other media outlets, the more you’ll discover new ways to share your message with your community. As your relationships in the industry continue to grow, you might find that people from the correct channels start to seek you out and ask you for stories, rather than you having to constantly do all the work of finding and launching a promotion.

5. Keep It Interesting and Diverse:

Finally, remember that the purpose of a public relations campaign is to build an effective reputation with your chosen audience. In order to do this, you need to portray the right image with interesting and engaging messages about what your brand can really do. How do you make sure that you get the most out of your PR strategies?

 

Ronn Torossian is the founder and CEO of New York based PR Firm, 5W Public Relations.

Ronn Torossian with Jonathan Greenstein
Ronn Torossian, CEO of 5WPR, with Jonathan Greenstein
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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.