How to Make a Good PR Strategy Great: Promoting Your Hospitality Business

Every PR message, from any industry can be improved. If you want people to think positively about your restaurant, then you need to give them a reason to hold onto a positive opinion about you. Of course, achieving this is something that requires extraordinary tenacity and skill. Not only do you need to choose the right message to convey to your target audience, but you also need to portray it to the world in a language that suits your customers.

If you’re concerned about generating the right response to your hospitality business, the following tips could help you to enhance your reputation.

1. Know Your Audience:

You know that you’re speaking to customers in the hospitality industry, but can you break your target audience down even further than that? The more you can refine your message to suit the needs of a specific individual, or group of people, the more effective that message will be. Figure out who you want to communicate your messages too. For instance, are you a family restaurant that wants to attract mothers and fathers that want a great way to entertain the kids? Are you a romantic venue that can give couples a night of passion and wonderful taste experiences?

2. Identify the Right Outlets:

As the digital world grows more diverse, the opportunities available for public relations are beginning to grow. With an idea of the target audience you want to speak to in mind, it should be easier for you to choose a PR outlet that speaks directly to the right people. Remember, aside from standard media solutions, you can always try social platforms too.

3. Practice Makes Perfect:

The more you learn about your audience and the public relations strategies that resonate best with them, the more effective your messaging can become. The only way to boost your marketing strategy is to attempt to interact with your customers in a range of different ways and then measure their responses. You might find that people in the restaurant community respond better to visual public announcements that show images of your food and meals. After all, you’re in an industry that’s all about engaging the senses. A visual approach could help customers to envision what they can expect from your company.

4. Network and Develop Relationships:

Networking is a crucial aspect of any PR strategy. The more you build your relationships with content producers, journalists, and other media outlets, the more you’ll discover new ways to share your message with your community. As your relationships in the industry continue to grow, you might find that people from the correct channels start to seek you out and ask you for stories, rather than you having to constantly do all the work of finding and launching a promotion.

5. Keep It Interesting and Diverse:

Finally, remember that the purpose of a public relations campaign is to build an effective reputation with your chosen audience. In order to do this, you need to portray the right image with interesting and engaging messages about what your brand can really do. How do you make sure that you get the most out of your PR strategies?


Ronn Torossian is the founder and CEO of New York based PR Firm, 5W Public Relations.

Ronn Torossian with Jonathan Greenstein
Ronn Torossian, CEO of 5WPR, with Jonathan Greenstein
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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.