Today I published six AI Citation Share scorecards. Eighteen of the world's largest consumer brands. 4,500 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO. The brands buyers know are not always the brands t
Half the communications industry is pretending the AI transition isn't happening. The other half is calling PR dead. Both are wrong. The PR tier system did not collapse — a layer was added on top, and earned media just g
New data shows Fortune 500 companies underinvest in PR by up to $20B, exposing major reputational risk across sectors.
Learn how to transform CEO strategic visions into media coverage that journalists want to write. Discover tactics for building newsworthy narratives and targeting reporters.
Learn how market research builds industry authority through targeted surveys, buyer personas, competitive analysis and data-driven content that positions you as a trusted expert.
Learn proven PR strategies for fintech product innovations including media pitching, newsworthy angles, press kits and amplifying coverage ROI.
Learn how to build data authority through original research and surveys that generate media coverage, qualified leads, and establish your brand as an industry expert.
Learn how to calculate PR ROI from industry predictions and discover strategies to prove business value, pitch journalists effectively, and defend budgets with data.
Learn how publishing high-value insights on reputable platforms helps consultants build media authority and acquire clients through strategic content marketing.
Learn how to transform industry insights into consistent media coverage by building thought leadership systems that position executives as expert sources for journalists.
Learn how to build lasting creator partnerships in 2026 by moving beyond one-off campaigns to strategic relationships with niche creators focused on performance.
Learn how negative reviews become powerful reputation-building tools through transparent dialogue that converts critics into advocates using empathy and problem-solving.