When it comes to reaching customers directly, marketers can utilize plenty of different strategies effectively. However, there are some tried and true options that practically any B2C business can utilize and achieve certain levels of success with.
Paid Advertising
One of the tools that businesses can use to increase website traffic is paid ads, with one of the most popular types of paid ads being pay-per-click (PPC) ads. For these types of ads, the company essentially buys a link that shows up as an ad in search engine results pages (SERPs) whenever a user enters keywords in the search engine that are related to that company’s products or services.
Then, every time a user clicks on the sponsored link, the company pays a small fee for each visitor to the search engine or whichever other third-party host website the business is using for PPC ads.
Email Campaigns
Another effective tool that companies can use to nurture and convert potential customers is email campaigns. However, it’s important to keep in mind that these campaigns have to be well planned and executed so that they don’t end up in the subscribers’ email spam folders.
With the help of email campaigns, companies can use an automated process that will target specific customers or leads, with the objective of influencing their buying decision. The success of email campaigns is generally measured by the email open rates as well as the click-through rates. That means that companies need to utilize strategies such as attention-grabbing email subjects and personalization to achieve success.
Point-of-Purchase
There’s also the strategy of marketing and selling to customers who are already inside a store and are ready to make a purchase – hence, the point-of-purchase marketing strategy. With these strategies, businesses can utilize coupons on the packages of products, product displays, word-of-mouth , and many other attention-grabbing tactics that can influence a customer’s buying decision. The ultimate goal with these types of strategies is to make a product appear so irresistible that consumers won’t want to miss out on it.
Social Media Platforms
Creating and distributing content on social platforms is the core of content and social media marketing strategies. With these two tools, companies can provide leads with valuable content that potential consumers will want to share on their own social media accounts, which results in increased awareness and traffic for the business.
The social media share of a company’s marketing content can also contribute to the company’s SEO efforts because they tend to increase the company’s relevance within the social media platforms that the company is using.
Direct Sales
Finally, with the help of direct selling, B2C companies can market and sell their products directly to their customers. With this strategy, salespeople such as distributors, business representatives, or even independent consultants are building face-to-face relationships with leads simply by demonstrating and then selling a product in retail settings.
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