So you’ve heard the hype about Podcasts, and think you’re ready to start a podcast for your brand. As you plan your plan of attack, here’s some tips to ensure you make the biggest splash possible on your launch week.
Cover the Basics
From creating your podcast title to choosing your recording gear, make sure you do your research. What are your competitors doing? What makes your podcast offering unique? Can you identify any trends in this area of communications that you think you can get a jump on? Doing your research early will help you climb the mountain toward more listens, downloads, subscribers, and higher rankings.
Your Podcast Launch is an Event
Creating a podcast takes a lot of hard work and determination, so be sure to make sure the work you’ve put into it gets the proper attention it deserves. After all, there’s nothing worse than working hard to produce something, only to find you haven’t made much of an impact.
Put your best foot forward with a celebration of your launch, and make a splash. The bigger the splash, the more ears will perk up.
Build the Buzz
If you want to make sure your podcast launch is an exciting event, don’t neglect to build the buzz. This means strategically putting pieces in place in a way that will inspire excitement and anticipation.
First, set a specific launch date and announce it to your target audience. With this, you can work backward from your launch date and determine other dates that would make sense to market or promote your podcast.
Social Media is Your Friend
Building a successful podcast isn’t just a matter of making sure your voice is recorded loud and clear. Your social media (Facebook, Twitter, Instagram, etc.) followers are already a crucial part of the community that you’ve created, and are naturally an extension of the things that you like. It makes sense, then, to bring them in as part of the excitement for your next great thing.
Produce Complementary Content
Now that you’re tapping into your existing social media audiences, utilise this strategy by creating complementary content. Once your podcast logo and graphics are polished, share them with people to give them a visual sense of your show. Consider sharing work-in-progress versions and invite your audience to respond with their thoughts. You can also share short, fifteen-second clips of your podcast leading up to your first episode, or eye-catching quote graphics. This will give your community a sense of the podcast with a short and sweet preview.
Launch with Multiple Episodes
When you launch, make sure you have multiple episodes to show. This gives your listeners more to chew on, respond to, and ultimately get addicted to. It also provides more material to generate online discussion from the outset, so consider launching with three to five episodes.
At the end of the day, your podcast is the result of hours of hard work and creative struggle. You should be proud of it, so get it out there for the world to see.
Ronn Torossian is the CEO and Founder of 5W Public Relations (5WPR)