podcast

So you’ve heard the hype about Podcasts, and think you’re ready to start a podcast for your brand. As you plan your plan of attack, here’s some tips to ensure you make the biggest splash possible on your launch week.

Cover the Basics

From creating your podcast title to choosing your recording gear, make sure you do your research. What are your competitors doing? What makes your podcast offering unique? Can you identify any trends in this area of communications that you think you can get a jump on? Doing your research early will help you climb the mountain toward more listens, downloads, subscribers, and higher rankings.

Your Podcast Launch is an Event

Creating a podcast takes a lot of hard work and determination, so be sure to make sure the work you’ve put into it gets the proper attention it deserves. After all, there’s nothing worse than working hard to produce something, only to find you haven’t made much of an impact.

Put your best foot forward with a celebration of your launch, and make a splash. The bigger the splash, the more ears will perk up.

Build the Buzz

If you want to make sure your podcast launch is an exciting event, don’t neglect to build the buzz. This means strategically putting pieces in place in a way that will inspire excitement and anticipation.

First, set a specific launch date and announce it to your target audience. With this, you can work backward from your launch date and determine other dates that would make sense to market or promote your podcast.

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Social Media is Your Friend

Building a successful podcast isn’t just a matter of making sure your voice is recorded loud and clear. Your social media (Facebook, Twitter, Instagram, etc.) followers are already a crucial part of the community that you’ve created, and are naturally an extension of the things that you like. It makes sense, then, to bring them in as part of the excitement for your next great thing.

Produce Complementary Content

Now that you’re tapping into your existing social media audiences, utilise this strategy by creating complementary content. Once your podcast logo and graphics are polished, share them with people to give them a visual sense of your show. Consider sharing work-in-progress versions and invite your audience to respond with their thoughts. You can also share short, fifteen-second clips of your podcast leading up to your first episode, or eye-catching quote graphics. This will give your community a sense of the podcast with a short and sweet preview.

Launch with Multiple Episodes

When you launch, make sure you have multiple episodes to show. This gives your listeners more to chew on, respond to, and ultimately get addicted to. It also provides more material to generate online discussion from the outset, so consider launching with three to five episodes.

At the end of the day, your podcast is the result of hours of hard work and creative struggle. You should be proud of it, so get it out there for the world to see.

Ronn Torossian is the CEO and Founder of 5W Public Relations (5WPR)

Ronn Torossian

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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.