Public Relations

A media advisory invites reporters to an event; a press release announces news for publication. Compare both and see when to use each or both together.

A press release boilerplate is the standard company description at the bottom of every release. Learn what to include, a fill-in template, and mistakes to avoid.

See press kit examples broken down by company type, plus the six components every media kit needs and a checklist of what to include and leave out.

A PR firm in 2026 does two jobs — earn media coverage and engineer AI citation. Here's how to choose a firm that operates in the era you're actually in.

Consumer PR in 2026 is a trust discipline more than a media discipline. Transparency, third-party validation, creator independence, and AI-engine visibility — how brands earn trust when every customer can fact-check in r

Most media pitches die in the first sentence. Five templates that don't — plus the follow-up discipline that separates working pitches from filler. From a founder who's sent and read thousands.

No industry runs reputation in public the way airlines do. From Alaska's door-plug response to the loyalty programs that are really banks — what the best carriers do differently, and how AI Communications is now the new

Healthcare PR in 2026 is a retrieval discipline. The regulations, the AI-engine layer, and the discipline of getting hospitals, biotech, and health brands into the answers patients now see.

Forty-four percent of B2B buyers used to start with a salesperson. Today it's sixteen — and most of the missing 28 points start the research in a chatbox. B2B marketing in 2026 is a different discipline.

AI platforms now prioritize expert sources over influencers, reshaping beauty discovery and brand visibility.

Learn how media consolidation reshapes corporate communications as mega-studios merge and trust fragments toward creators and niche outlets.

The PR platforms agencies rely on in 2026 for pitch tracking, journalist databases, and sentiment AI — with pricing, integrations, and how to choose.