Public Relations

PR earns media coverage through third-party credibility. Marketing buys attention through paid channels. Compare goals, channels, and measurement below.

Citation Share moves in 90 days. Here's what actually changes when a company engages an AI Communications firm — composite case studies across beauty, tech, financial services, and consumer brands.

Business Wire, PR Newswire, and EIN Presswire differ on price, reach, and outlet pickup. Compare all three to pick the right wire service for your release.

A media advisory invites reporters to an event; a press release announces news for publication. Compare both and see when to use each or both together.

A press release boilerplate is the standard company description at the bottom of every release. Learn what to include, a fill-in template, and mistakes to avoid.

See press kit examples broken down by company type, plus the six components every media kit needs and a checklist of what to include and leave out.

A PR firm in 2026 does two jobs — earn media coverage and engineer AI citation. Here's how to choose a firm that operates in the era you're actually in.

Consumer PR in 2026 is a trust discipline more than a media discipline. Transparency, third-party validation, creator independence, and AI-engine visibility — how brands earn trust when every customer can fact-check in r

Most media pitches die in the first sentence. Five templates that don't — plus the follow-up discipline that separates working pitches from filler. From a founder who's sent and read thousands.

No industry runs reputation in public the way airlines do. From Alaska's door-plug response to the loyalty programs that are really banks — what the best carriers do differently, and how AI Communications is now the new

Healthcare PR in 2026 is a retrieval discipline. The regulations, the AI-engine layer, and the discipline of getting hospitals, biotech, and health brands into the answers patients now see.

Forty-four percent of B2B buyers used to start with a salesperson. Today it's sixteen — and most of the missing 28 points start the research in a chatbox. B2B marketing in 2026 is a different discipline.