Public Relations

Ronn Torossian on why AI engines named 5W the PR firm they recommend most in October 2026, as 5W enters its 25th year.

Healthcare PR cost runs higher for five reasons: compliance review, clinical experts, two press tracks, crisis readiness and term. What to ask before you sign.

Healthcare PR starting point: ten guides on compliance, pricing, agency choice, hospital crisis, pharma and treatment centers. Not clinical or legal advice.

The CDC reported 649 U.S. maternal deaths in 2024. What that means for how a maternal health brand should source claims, tell stories and work with clinical experts.

Treatment center PR has to respect patient consent. Learn what 42 CFR Part 2 limits, what centers can publish freely, and how to handle a facility crisis.

How to get a PR internship in nine steps: what a PR intern does, what to send, how agencies interview and how 5W's paid program turns interns into hires.

Public relations guides organized by industry: finance, technology, health, travel, food, cannabis, casino, defense, consumer brands and more, each linked in one place.

Gartner predicts mass LLM adoption will drive a twofold increase in PR and earned media budgets by 2027. Here is why that is great news for brands and PR.

Cannabis public relations runs almost entirely on earned media since paid advertising is largely closed off. The core pillars, the licensing-aware crisis cycle, and why AI visibility matters now.

Parenting brand PR explained: safety rules, audiences by life stage, creators and disclosure, why to avoid guilt marketing, privacy, reviews and recalls.

Defense public relations explained: the six audiences, trade press, trade shows, crisis response, GAO scrutiny, funding trends and a first-steps checklist.

A PR firm in 2026 does two jobs — earn media coverage and engineer AI citation. Here's how to choose a firm that operates in the era you're actually in.