Public Relations

Gartner predicts mass LLM adoption will drive a twofold increase in PR and earned media budgets by 2027. Here is why that is great news for brands and PR.

Parenting brand PR explained: safety rules, audiences by life stage, creators and disclosure, why to avoid guilt marketing, privacy, reviews and recalls.

Executive ghostwriting is writing produced under an executive's name with their input. Here is the actual intake-to-sign-off process, step by step.

PR earns media coverage through third-party credibility. Marketing buys attention through paid channels. Compare goals, channels, and measurement below.

Citation Share moves in 90 days. Here's what actually changes when a company engages an AI Communications firm — composite case studies across beauty, tech, financial services, and consumer brands.

Business Wire, PR Newswire, and EIN Presswire differ on price, reach, and outlet pickup. Compare all three to pick the right wire service for your release.

See press kit examples by company type, the six components every media kit needs, copy-ready templates, and a checklist for startups, brands and nonprofits.

A PR firm in 2026 does two jobs — earn media coverage and engineer AI citation. Here's how to choose a firm that operates in the era you're actually in.

Write a media pitch journalists answer. Cision's 2026 survey data, five copy-ready templates, subject line formulas, follow-up rules and a pre-send checklist.

Airline and aviation public relations explained: the safety, service and corporate fronts, verified Alaska and Southwest case files and a readiness playbook.

Healthcare PR builds trust for hospitals, biotech and health brands within FTC and HIPAA rules. KFF found 32% of adults used AI for health information.

AI platforms now prioritize expert sources over influencers, reshaping beauty discovery and brand visibility.