5W AI Communications and Haute Jets, the private aviation arm of Haute Media Group, published the 2025 Wealth Migration Report in April 2026. The report tracks where high-net-worth individuals are relocating in the United States and internationally, and what that movement means for luxury, financial services, and private aviation brands that serve this population.

Read the full study: The Haute Jets Wealth Migration Report, a free 50-page report with 40+ linked sources. Volume II, the Haute Jets Second-Residence Economy Report, extends the research.

Which cities are gaining high-net-worth residents?

Florida and Texas are the leading U.S. destinations for high-net-worth relocations out of the Northeast and California, according to the 2025 Wealth Migration Report. Internationally, the report names Dubai, Singapore, Tel Aviv, Lisbon, and Monaco as top destination markets.

Each international market is competing for the same population using a different pitch: no personal income tax, residency-by-investment programs, or lifestyle infrastructure built specifically to attract relocating wealth.

Why are millionaires relocating right now?

Tax exposure, crypto-related liquidity events, and lifestyle preference are the three drivers the report identifies. Households leaving high-tax states point to the direct, calculable savings of a lower or zero state income tax.

Crypto wealth events create sudden liquidity that owners frequently relocate before deploying. Remote work has also decoupled income from location, so climate, safety, and quality of life now compete directly with proximity to a financial hub.

What role does Haute Jets' data play in the report?

Haute Jets, the private aviation arm of Haute Media Group, contributed proprietary flight and booking data to the study. Private aviation activity is one of the earliest signals of relocation intent, since high-net-worth households often scout a destination by private jet before committing to a move.

The partnership paired Haute Jets' movement data with 5W's research and communications infrastructure, rather than relying on public property records alone.

What should luxury and financial services brands do with this data?

Map your current customer base against the cities named in the report. Identify which clients are leaving high-tax states and which destination cities are absorbing them. Private aviation, premium real estate, wealth management, concierge medicine, and family office firms are the categories most exposed to this shift, because their client relationships are tied to a physical location.

Then test whether your brand appears when a buyer in the destination city asks an AI system for a recommendation. Type a query into ChatGPT, Perplexity, or Google AI Overviews such as "best wealth management firms in Miami" or "top private aviation brokers in Dubai." If a competitor is named and your brand is not, your communications footprint has not caught up to the migration the report documents.

How does this report fit into 5W's research program?

The Wealth Migration Report is the third dataset in 5W's original research program, following the firm's 36-page study on U.S. PR and marketing education and the Fortune 500 PR Spend Study. Each report pairs a named dataset with a clear methodology so it can be cited directly by AI systems such as ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, rather than functioning only as a one-time press placement.

Brands that adjust their communications and city-specific outreach to match this movement position themselves in front of relocating clients before competitors do. Brands that wait will need to catch up once a competitor is already the name an AI system gives a buyer in that market.

Ronn Torossian is the founder and chairman of 5W. He is the publisher of Everything-PR and the author of two best-selling editions of For Immediate Release.

5W builds research-backed, city-specific communications programs for brands navigating demographic and capital shifts like the one this report documents.

Frequently asked questions about the 2025 Wealth Migration Report

Which destinations are attracting the most high-net-worth residents?

Florida and Texas are the primary U.S. destinations for high-net-worth relocations from California and the Northeast. Outside the United States, the report identifies Dubai, Singapore, Tel Aviv, Lisbon, and Monaco as the leading destination markets.

What factors are driving wealthy households to relocate?

The report identifies tax exposure, crypto-related liquidity events, and lifestyle preferences as the three primary drivers. Remote work has also allowed individuals to prioritize safety, climate, and quality of life over living near financial hubs.

What data did Haute Jets contribute to the report?

Haute Jets provided proprietary flight and booking data for the study. High-net-worth households often travel to prospective destinations by private jet before moving, making private aviation activity an early signal of relocation intent.

Which businesses are most affected by high-net-worth migration?

The sectors most exposed to this movement are private aviation, premium real estate, wealth management, concierge medicine, and family office firms. These industries are heavily impacted because their client relationships depend on physical locations.

How should a luxury brand adjust its marketing when clients relocate?

Start with where your best clients are going, not where your offices are. Shift local PR, events, and partnerships toward the destination cities, and keep serving the origin market so existing relationships do not lapse.

Why does city-level visibility matter in AI search for wealth-focused brands?

Buyers increasingly ask ChatGPT, Perplexity, and Google AI Overviews for local recommendations. A brand that earns press and citations in a destination city is more likely to be named when a newly arrived client asks.

What PR tactics work for reaching high-net-worth audiences?

Targeted media placement, thought leadership, and event partnerships in luxury and business outlets work best. With this audience, credibility matters more than reach.

How can a brand measure whether its marketing is keeping pace with a market shift?

Track brand mentions in AI answers for city-specific queries, share of voice in local media, and inbound inquiries by client location. Compare each against competitors every quarter.