AI Visibility Research

Home Depot and Lowe's own 30% of AI citation share in home services. Ronn Torossian on why the other 70% is open ground — and how challengers win the specific query.

Volume 02 of the Everything-PR AI Pop Culture Index measures how five AI answer engines rank the NFL's most-cited WAGs — and what the data reveals about how AI retrieval treats overlapping citation graphs in every enterp

5W has published Study 08 of The Reputation Index — a ranking of the 22 Power 4 head coaches by how AI engines render them. Belichick lands second before coaching a game.

A first-person analysis of the largest Citation Share study ever run on a single entertainment franchise — what the data changed my mind on, and what every brand should take from it.

Nine findings from the new 5W AI Higher Education Index. Harvard trails Technion. Princeton is the only Ivy in Tier I. Toronto ranks above Oxford. Israel places two universities in the top 30. And five more.

Ask ChatGPT for the best fitness app. It won't tell you. The engines route by behavior — and the 5W Fitness & Wellness Apps AI Visibility Index 2026 shows Strava, MyFitnessPal, Oura, and Whoop winning the citations the g

Phoenix Education Partners blamed Google AI search for its Q3 miss. 5W predicted it two months earlier — the Phoenix Paradox, from the Online Universities AI Visibility Index. Why AI Citation Share is now the leading ind

A new 5W AI visibility study finds AI engines recommend store brands nearly 2-to-1 over national CPG. Trader Joe's and Kirkland lead. Good & Gather already out-cites Cheerios. The chatbox is the new shelf.

Red Bull sells more cans than any brand in this study. It comes in second. That sentence should stop every beverage CMO in the country.

The three men who built the AI engines don't get the same answer about themselves. Hassabis 86. Amodei 82. Altman 64. Fame did not produce the strongest reputation. A controlled source base did.

10,000 prompts. Five engines. Fifteen categories. What The State of AI Search 2026 actually shows about citation concentration, decay, and the largest under-cited category in the economy.

Optimum Nutrition wins the broad query. Add one word — "clean," "transparent" — and the AI engine hands the answer to a brand a fraction of its size. Citation Share is the new market share.