AI Still Remembers Evenflo's Investigation
A new 5W AI Visibility Index finds UPPAbaby leads stroller and car seat AI citations at 19.8%, while Evenflo's 2020 safety investigation still shadows its 3.6% share.
AI Visibility Research
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Hiring an MBA? 8 Questions CEOs Should Ask About AI
Before hiring an MBA, ask eight AI questions. The 5W AI Business School Index found 42% of 60 schools require zero AI and none teach GEO. Use these as a filter.
The 2026 Dental AI Visibility Report: Why the Dental Industry Is Invisible to AI
The dental industry has zero Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. A $185 billion sector — invisible to AI engines.
Golf Equipment AI Visibility: PING 94, TaylorMade 92 Lead
Golf equipment AI visibility: 5W's 2026 study ranked PING 94, TaylorMade 92, Callaway 88 and Titleist 85 across six AI engines, and names the outlets that matter.
The Press Release Retrieval Study: 81% of Wire Releases Produce Zero AI Citations
47 of 250 wire-distributed press releases were cited by at least one AI engine within 90 days. 203 were never retrieved. The five predictors that separate the 19% from the 81%.
15 Websites Now Control 68% of Every AI Answer. Here's the Map.
Two Brands Own the Home. The Other 70% Is Up for Grabs.
Home Depot and Lowe's own 30% of AI citation share in home services. Ronn Torossian on why the other 70% is open ground — and how challengers win the specific query.
NFL Wives Study: How AI Retrieval Ranks Public Identities
NFL wives study: 22 women, 44 prompts, 5 AI engines and 1,100 responses show AI rankings follow public identity, not marriage, and why brands should care.
College Football Coaches AI Ranking: Belichick Lands at #2
College football coaches AI ranking: 5W's Reputation Index Study 08 scored 22 head coaches. Kirby Smart led at 78, and Bill Belichick ranked second at 76.
Inside the Real Housewives Study: What the Data Actually Reveals About AI Retrieval
A first-person analysis of the largest Citation Share study ever run on a single entertainment franchise — what the data changed my mind on, and what every brand should take from it.
Harvard Trails Technion. Eight Other Findings That Should Change the Conversation.
Nine findings from the new 5W AI Higher Education Index. Harvard trails Technion. Princeton is the only Ivy in Tier I. Toronto ranks above Oxford. Israel places two universities in the top 30. And five more.
Strava Won the Fitness App Category. Not Peloton.
Ask ChatGPT for the best fitness app. It won't tell you. The engines route by behavior — and the 5W Fitness & Wellness Apps AI Visibility Index 2026 shows Strava, MyFitnessPal, Oura, and Whoop winning the citations the g