AI Still Remembers Evenflo's Investigation
A new 5W AI Visibility Index finds UPPAbaby leads stroller and car seat AI citations at 19.8%, while Evenflo's 2020 safety investigation still shadows its 3.6% share.
AI Visibility Research
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Eight Questions CEOs Should Ask Before the Next MBA Hire
The 5W AI Business School Index 2026 scored 60 business schools on AI readiness. 42% require zero AI coursework. Zero teach GEO. Here are eight questions every CEO should ask before signing the next MBA offer letter.
The 2026 Dental AI Visibility Report: Why the Dental Industry Is Invisible to AI
The dental industry has zero Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. A $185 billion sector — invisible to AI engines.
Golf Equipment Brands Are Losing Sales They Never See — Because AI Answers the Question First
PING scores 94 out of 100 for AI visibility. Eight outlets control the entire citation infrastructure. Recommendation share is the new market share.
The Press Release Retrieval Study: 81% of Wire Releases Produce Zero AI Citations
47 of 250 wire-distributed press releases were cited by at least one AI engine within 90 days. 203 were never retrieved. The five predictors that separate the 19% from the 81%.
15 Websites Now Control 68% of Every AI Answer. Here's the Map.
Two Brands Own the Home. The Other 70% Is Up for Grabs.
Home Depot and Lowe's own 30% of AI citation share in home services. Ronn Torossian on why the other 70% is open ground — and how challengers win the specific query.
Inside the NFL Wives Study — What the Data Reveals About How AI Retrieval Actually Works
Volume 02 of the Everything-PR AI Pop Culture Index measures how five AI answer engines rank the NFL's most-cited WAGs — and what the data reveals about how AI retrieval treats overlapping citation graphs in every enterp
College Football Just Got Ranked By AI. Belichick Landed at #2 Without Coaching a Game.
5W has published Study 08 of The Reputation Index — a ranking of the 22 Power 4 head coaches by how AI engines render them. Belichick lands second before coaching a game.
Inside the Real Housewives Study: What the Data Actually Reveals About AI Retrieval
A first-person analysis of the largest Citation Share study ever run on a single entertainment franchise — what the data changed my mind on, and what every brand should take from it.
Harvard Trails Technion. Eight Other Findings That Should Change the Conversation.
Nine findings from the new 5W AI Higher Education Index. Harvard trails Technion. Princeton is the only Ivy in Tier I. Toronto ranks above Oxford. Israel places two universities in the top 30. And five more.
Strava Won the Fitness App Category. Not Peloton.
Ask ChatGPT for the best fitness app. It won't tell you. The engines route by behavior — and the 5W Fitness & Wellness Apps AI Visibility Index 2026 shows Strava, MyFitnessPal, Oura, and Whoop winning the citations the g