Students Who Skip AI in PR Are Wasting Their Money
Students who skip AI in PR are wasting their time and money, says Ronn Torossian. Fewer than ten of 50+ programs name AI search, and 5W is hiring many.
AI Visibility Research
38 Articles
Research and data: citation studies, AI visibility audits, benchmarks and measured findings. If the story reports numbers from a study, it belongs here.
Tesla Flying Car Claim: 0 of 3 AI Engines Confirm It
None of three AI engines confirmed Tesla's "first flying car" label, while 19 of 60 first-day headlines used flight words with no hedge. Here is what that shows.
CanvasChamp Study: AI Never Tells You to Print Photos
A CanvasChamp study found AI answer engines recommend cloud storage for family photos and cite canvas or wall art zero times. What it means for print brands.
AI Visibility Research Library: Every Index and Finding
A library of AI visibility research by industry, from fintech to hospitality, with the studies, findings and metrics behind how ChatGPT and Gemini name brands.
Defense Tech AI Visibility Research Hub & Findings
The research hub for defense-tech AI visibility: how Anduril and Palantir out-cite legacy primes on a fraction of the revenue, and where Israeli defense-tech actually operates across the US.
The Quantum Industry's $50 Billion AI Visibility Problem
When an enterprise CTO asks an AI engine which quantum computing company to evaluate, IBM appears first in 71% of responses. IBM generates less than 1% of its revenue from quantum.
2026 Dental AI Visibility Report: Invisible to AI
The dental industry has zero Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. A $185 billion sector — invisible to AI engines.
Why Unilever Disappeared: The Strategic Lesson CPG Missed
Unilever's Vaseline (8%), Lipton (12%), Hellmann's (8%) nearly invisible inside AI while sister brand Dove (68%) dominates. Same parent, different positioning = completely different AI visibility. Ronn Torossian on what
15 Websites Now Control 68% of Every AI Answer. Here's the Map.
15 Websites Now Control 68% of Every AI Answer. Here's the Map. I've spent twenty-five years in communications. I've watched the industry survive social, mobile, the collapse of print, the rise of influencer, and the pla
Business School AI Gap: Three Numbers for Every Dean
Business school AI gap: 42% of 60 schools require zero AI, Stanford GSB offers 18x the median coursework, and none teach GEO. See what deans should do next.
AI Visibility: How to Measure Your Brand in AI Search
How I measure AI Visibility for my own site: an 18-day citation snapshot across seven AI platforms, the weekly scorecard I use, and what an esports study shows about named versus cited.
AI Visibility vs AI Production — Two Variables, One Strategy
AI Visibility and AI Production are two different variables. Optimizing only for one produces a house of cards. The 5W AI Higher Education Index 2026 measures both — and the gap between them determines strategy.