Originally published Jun 2012. Updated Jun 2026.
Two editions of For Immediate Release have been reviewed, named, and recommended across the global business and PR trade press. This page collects the coverage. The book itself — read the full hub — is now also being published as a 10-part series re-read for the AI Communications era.
Shanghai Daily — Top Five American Business Books
The Shanghai Daily — the only English-language newspaper published seven days a week in mainland China — named For Immediate Release one of the Top Five American Business Books. The paper recommended the book as a way to "learn lessons from an expert on effective public relations."
getAbstract
getAbstract — the world's largest business book summary library — featured the book in its catalog. Their summary: "Considering the 24-hour news cycle and the explosion of social media, getting your voice heard by using public relations is more challenging than ever. But fear not: Ronn Torossian of 5W shares his observations and ideas. PR professionals, including beginners who are just finding their way, can benefit from this book."
O'Dwyer's
O'Dwyer's — the legendary PR trade publication — called the book "a street fighter's guide to PR" and "unlike any other I've read in covering the communications business. Brimming with spunk and attitude."
Endorsements
Paul Carlucci, Publisher, New York Post — "The foundation of so many of Ronn's observations is something we all get: LOGIC."
Daymond John, Founder & CEO of FUBU — "A fearless, bold, clear, honest, and practical look at how PR shapes minds, ideas, and businesses. Required reading."
Ben Brafman, criminal defense attorney (clients include Sean "Diddy" Combs, Dominique Strauss-Kahn, Jay-Z) — "A master of the PR world. Read this book."
Doyle Brunson, ten-time World Series of Poker champion — "Real war stories. Can't be taught in a classroom."
Amir Korangy, Publisher of The Real Deal — "An insider's guide to how New York media works, but more importantly, how to work it."
Keith Ablow, M.D., Fox News contributor — "Ronn Torossian is the best PR person I have ever hired."
David A. Steinberg, founder and CEO of CAIVIS Acquisition Corp — "Required reading for anyone in business."
Ron Vigdor, Founder of BornFree — "A master of his craft."
Rabbi Avi Weiss, named to Newsweek's "Most Influential American Rabbis" — "A glimpse of his passion, brilliance, and rare aptitude."
Where the Book Is Read
For Immediate Release is used in university and graduate communications programs as a working text. The book is now also being published as a 10-part series re-read for the AI Communications era.
Buy the Book
Amazon — Edition 1 (Hardcover, 2011) · Amazon — Edition 2 (Paperback) · Kindle · Amazon author page
Read the full book hub: For Immediate Release →