For Immediate Release by Ronn Torossian has been reviewed and recommended by business and public relations media. Shanghai Daily named it one of the Top Five American Business Books, getAbstract summarized it, and O'Dwyer's called it a street fighter's guide to PR. Endorsers include Daymond John, Paul Carlucci, Ben Brafman, Doyle Brunson and Rabbi Avi Weiss.

What did Shanghai Daily say about For Immediate Release?

Shanghai Daily named For Immediate Release one of the Top Five American Business Books.

What did getAbstract say about the book?

getAbstract, a business book summary library, published a summary of For Immediate Release and recommends it to PR professionals, including beginners. The summary says the 24-hour news cycle and the rise of social media make getting heard harder than ever, and it notes that the book pairs stories about the agency's clients with practical PR tips.

What did O'Dwyer's say about the book?

O'Dwyer's, the public relations trade publication, called For Immediate Release a street fighter's guide to PR and described it as brimming with spunk and attitude.

Did the FIR Book Review podcast cover the book?

The FIR Book Review podcast covered the hardcover in March 2012. FIR Book Review editor Bob LeDrew reviewed the book in an audio segment of about nine minutes, archived as FIR Book Review by Bob LeDrew on Shel Holtz's site.

Who has endorsed For Immediate Release?

Nine business, media and community figures have endorsed For Immediate Release, and their statements are collected here.

  • Paul Carlucci, publisher of the New York Post, wrote: "The foundation of so many of Ronn's observations is something we all get: LOGIC."
  • Daymond John, founder and CEO of FUBU, called it "a fearless, bold, clear, honest, and practical look at how PR shapes minds, ideas, and businesses."
  • Ben Brafman, criminal defense attorney, wrote: "Ronn Torossian, a master of the PR world, has written a thorough, easy-to-understand guide for dealing with rabid media interest. Read this book."
  • Doyle Brunson, ten-time World Series of Poker champion, wrote: "His stories are real war stories and can't be taught in a classroom. I loved the book."
  • Amir Korangy, publisher of The Real Deal, called it "an insider's guide to how New York media works, but more importantly, how to work it."
  • Keith Ablow, M.D., Fox News contributor, wrote: "Ronn Torossian is the best PR person I have ever hired."
  • David A. Steinberg, founder and CEO of CAIVIS Acquisition Corp, wrote that the book "should be required reading for anyone in business, large or small."
  • Ron Vigdor, founder of BornFree, wrote: "Ronn Torossian is a master of his craft and understands the fine art of PR and marketing."
  • Rabbi Avi Weiss, named to Newsweek's list of most influential American rabbis, described "a glimpse of his passion, brilliance, and rare aptitude."

Where can I buy For Immediate Release?

For Immediate Release is sold in hardcover, paperback and Kindle editions through Amazon, BenBella Books and AbeBooks. The For Immediate Release book hub lists both editions, ISBNs, all ten chapters and every purchase link. Start there, then read the chapter pages in order.

Last updated October 8, 2026.