Steve Jobs Marketing Genius

Steve Jobs for those of us in the PR & marketing business is the ultimate Hall of Fame PR legend.  Who else could have adults sleeping on the street and clamoring for their products.  As the LA Times stated today “I wonder if Steve Jobs is reading all the news about himself right now, and if he’s thinking: This is what it must be like to die and still get to watch the reaction.” So wanted to share some fabulous quotes which reflect the greatness of Steve Jobs.

  • Silicon Valley insider Om Malik: “Steve is responsible for a whole generation of entrepreneurs, founders and CEOs for thinking a certain way. I think that is his true legacy. Not only did he make the customers very happy. His true legacy is that he makes a lot of us think differently about how we treat our customers and users. That is his profound legacy.”
  • Wall Street Journal’s Walter Mossberg: “Most people are lucky if they can change the world in one important way, but Mr. Jobs, in multiple stages of his business career, changed global technology and media in multiple ways on multiple occasions. And that changed the way people live.”
  • International Business Times: “Arguably, more than any other person, Steve Jobs led the way to the mobile age…”
  • Nick Schulz, National Review OnlineHe gave us what we didn’t know we wanted. Jobs is a great entrepreneur for another reason. Lots of ninnies can give customers products they want. Jobs gave people products they didn’t know they wanted, and then made those products indispensable to their lives.
  • San Jose Mercury News: “He created a model for entrepreneurial leadershipJobs’ departure from the top job at Apple is a loss for Silicon Valley. But it’s also a loss for the nation, which is in desperate need of entrepreneurial leadership to get us out of this economic slump.
  • Andrew Leonard, SalonHe proved that life is what you make of it…Thanks Steve, not for the Apple or the Macintosh or the iPod or the iPhone or the iPad. Thanks for setting a great example. The world is what you make it.”

This PR firm owner says hats off to marketing legend Steve Jobs.

Ronn Torossian


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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.