Steve Jobs for those of us in the PR & marketing business is the ultimate Hall of Fame PR legend.  Who else could have adults sleeping on the street and clamoring for their products.  As the LA Times stated today “I wonder if Steve Jobs is reading all the news about himself right now, and if he’s thinking: This is what it must be like to die and still get to watch the reaction.” So wanted to share some fabulous quotes which reflect the greatness of Steve Jobs.

  • Silicon Valley insider Om Malik: “Steve is responsible for a whole generation of entrepreneurs, founders and CEOs for thinking a certain way. I think that is his true legacy. Not only did he make the customers very happy. His true legacy is that he makes a lot of us think differently about how we treat our customers and users. That is his profound legacy.”
  • Wall Street Journal’s Walter Mossberg: “Most people are lucky if they can change the world in one important way, but Mr. Jobs, in multiple stages of his business career, changed global technology and media in multiple ways on multiple occasions. And that changed the way people live.”
  • International Business Times: “Arguably, more than any other person, Steve Jobs led the way to the mobile age…”
  • Nick Schulz, National Review OnlineHe gave us what we didn’t know we wanted. Jobs is a great entrepreneur for another reason. Lots of ninnies can give customers products they want. Jobs gave people products they didn’t know they wanted, and then made those products indispensable to their lives.
  • San Jose Mercury News: “He created a model for entrepreneurial leadershipJobs’ departure from the top job at Apple is a loss for Silicon Valley. But it’s also a loss for the nation, which is in desperate need of entrepreneurial leadership to get us out of this economic slump.
  • Andrew Leonard, SalonHe proved that life is what you make of it…Thanks Steve, not for the Apple or the Macintosh or the iPod or the iPhone or the iPad. Thanks for setting a great example. The world is what you make it.”
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This PR firm owner says hats off to marketing legend Steve Jobs.

Ronn Torossian


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Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 175 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, and a 2020 Top Crisis Communications Professional by Business Insider. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, was named to PR Week's "40 under Forty" list, is a contributing columnist for Forbes and the New York Observer, and his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities.