public relations torossian

So, summer’s officially over and wow are people coming out of the woodwork even today the 1st day back. Heard back from people I haven’t heard from since July … Of course we were working (I was here all day Monday to get prepared for the onslaught of work that I knew would come today)…

Had a very important meeting today with someone who handed me a great book of quotes, so wanted to share some today in my brief respite from a day that started here at 7 AM and won’t end before 11 PM with what is a crazy week…

A few post summer thoughts:

1: I love that so many people take off so much time in the summer. It allows work-aholics like me to get ahead. Have heard people comment that success is about luck – I think that’s a crock of bull. I am stealing the quote someone famous (although I can’t remember who said): “I am very lucky in business, and the more hours I work, the luckier I become.”

2: Had a meeting today with a leading recruitment/headhunter firm today in the PR industry. I had just reviewed the INC 500 List and commented to her how few of those companies compared to what I am constantly reading in the media allow “flex-time”. Note to potential employees – Flex-time doesn’t work for me… There is work time and non-work time (and often in the PR industry those worlds are one). If you love your job, you don’t want flex-time… and if you work at your job 2 years and haven’t been promoted/given a raise/had a change in responsibilities it’s time to move on… You aren’t growing and they don’t appreciate you… so if you want “flex-time”, your employer will often think whether you are necessary for the company… at least for a small business like us.

3 – Attitude counts – Play to win. This summer we pitched a lot of big brands… and while I expect to win some I think many CMO’s don’t have the courage to win -To take the chances necessary to succeed, think out of the box, be receptive to change. They can’t play not to lose, they need to play to win. (which means no 4 corners for those of you who are basketball fans)…

… and along these lines, recently read a profile on Roger Ailes in U.S. News & World Report and loved this quote from him: “If you run into people who are negative, and always telling you that the cat got ran over, and you couldn’t get the car started and you’ve got a cold, the suits are idiots and life isn’t fair, you know, you need to get away from those people because they will suck you under and hold you down and drown you.”

Play to win… Now I am going back to work – Ronn Torossian

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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations. He has overseen the company's rapid growth and expansion to the Inc. 500 list, as well as provided counsel to hundreds of companies, including members of the Fortune 500, Inc. 500 and Forbes 400. His work spans global interests, corporate entities, high-profile individuals, regional business entities, government agencies and academic institutions - both on routine public relations matters and extremely sensitive issues. One of the foremost public relations experts in the U.S., Torossian is known for his aggressive, results-focused orientation, as well as his close working relationships with members of the media, influencers, decision makers, politicians and celebrities. At 5W Public Relations, Torossian's client experience has included programs for Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, XM Radio, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, Pamela Anderson, Snoop Dogg, the Government of Israel, and others. Referred to by The New York Post as a "publicity guru," by Fox News as a "high-powered PR CEO," by Tyra Banks as a "crisis management guru," and by CNN as "a leading PR expert," Torossian is regularly featured in and quoted by the media, including by CNN, Fox News Channel, MSNBC, NBC, The New York Times, and others. CBS National News said "Ronn Torossian knows spin," and a New York Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist." Earlier in his career, Torossian was a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, where he was responsible for significant client growth and successful client programs, including work for Clinique, Fox News Channel, DHL, Hard Rock Café and others. A resident of Manhattan’s Upper West Side, Torossian was named to the Advertising Age "40 Under 40" list, PR Week's "40 Under 40" List, is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and a board member of numerous non-profit organizations.