A few months ago, NASCAR driver Bubba Wallace’s name was splashed across most major media outlets' headlines. The only black driver at NASCAR’s top level, there were some suspicious circumstances related to Wallace that caused fans, sponsors, and fellow...
Public relations successes may not be as popular, or “sexy” as the “fail” stories, but they are every bit as important to your PR success. Ronn Torossian reveals 3 steps to PR success, and what you can apply in...
In the ever-evolving realm of public relations, the old adage rings true: if you fail to plan, you plan to fail. The summer has passed by in a flash, and many firms are bunkering down for winter’s hibernation. Still...
Fascinating case unfolding in Sydney, Australia surrounding a journalist who collaborated with others to expose allegations of sexual harassment against the Speaker- and that the media advisor "used the processes of the court as an instrument in a calculated...
Given how consumers are becoming more digital and are demanding more authentic relationships with the brands they love, the value of social media for C-level executives has never been important. From elevating their personal brands to cultivating business relationships...
Big box retail is hurting, and not just because of COVID-19. Department and discount stores across the country are not seeing the traffic they’re accustomed to, and online shops are doing better than ever. With fewer shoppers comes fewer...
Without consistent engagement, no brand will realize the potential of their social media digital PR efforts. That consistency is vital to a brand’s success on social media, and it’s not enough to just consistently post content. It’s not enough...
In past years, institutions ranging from Wall Street to politics, and clergy to sports have seemingly become soiled. We see this as legends like Mickey Mantle and Joe Dimaggio, who were both seen as legends, give way to Tiger...
It’s not as good, but it’s still pretty good — that’s essentially the message being sent by MoviePass CEO Mitch Lowe as he makes the rounds to try to put an end to a runaway train of negative publicity...
(Part 2 of 2 Book Excerpt):
Walmart personal? Sure. This is not just about the greeters who stand at the entrance of every store. It’s about the connection the store makes with individual shoppers when they buy knee-high socks and...
